Marketing Manager, Activation

Curaleaf•Stamford, CT

3h•$87,000 - $96,500•Remote

About The Position

The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who brings brands to life through regional activations, events, and partnerships while balancing strategy, execution, and compliance in a highly regulated industry. The role requires travel of 40%–60%.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6 years of field marketing and activation experience.
Proven expertise in event planning and execution.
Passion for the cannabis industry and its consumers, both active and curious.
Strong organizational and calendar-management skills, with the ability to manage multiple priorities.
Experience managing regional brand pages or digital platforms.
Creative and innovative mindset, with the ability to succeed in a tightly regulated environment.
Willingness to travel and collaborate across multiple markets.

Nice To Haves

MBA or advanced degree.
Experience working in or with highly regulated industries such as cannabis, alcohol, tobacco, or pharmaceuticals.
Experience partnering with event or creative agencies.

Responsibilities

Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
Manage activation calendars, track execution, and distribute promotional materials across the region.
Manage incoming field requests for digital, point-of-sale, and other assets.
Lead merchandising and point-of-sale execution, ensuring brand consistency.
Plan and manage local events, pop-ups, and demonstrations, and oversee regional budgets.
Coordinate event calendars and ensure activations are executed effectively.
Partner with sales, marketing, and compliance teams to achieve regional goals.
Serve as a brand expert and uphold brand standards across initiatives.
Coordinate regional product launches and ensure retail and sales teams have the necessary materials and support.
Build brand excitement across the route-to-market and engage local influencers to enhance visibility and advocacy.