Manager, Creator Activation

Adelphi Group•Los Angeles, CA

1d•$80,000 - $95,000•Hybrid

About The Position

The Manager, Creator Activation is an integrated role responsible for driving influencer activation within Omnicom Media’s dedicated managed service product, Creo. The position serves as the client-facing lead for influencer campaign activation, including direct creator management, negotiation, and execution of social content based on client briefs and proposed plans. The role supports all Omnicom Media agencies and works in coordination with paid social teams to execute paid amplification of creator campaigns. The position is based in New York, Chicago, or Atlanta, with a hybrid arrangement where applicable. Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless additional in-office days are directed by the agency or manager. Omnicom states its commitment to hiring and developing exceptional talent and building inclusive teams. It provides equal employment opportunities without regard to protected characteristics under applicable law and processes applicant personal data in accordance with its Recruitment Privacy Notice.

Requirements

In-depth understanding and mastery of influencer marketing, with the ability to match brand narratives with creator-led storytelling.
Strong relationships with the influencer community.
Thorough understanding of influencer advertising and organic roles and responsibilities across platforms, including creative development, talent perspectives, best practices, and measurement.
Excellent relationship-building skills with internal and external stakeholders.
Strong communication and presentation skills, including the ability to present persuasive, cohesive presentations and points of view.
Highly analytical and creative mindset, with strong communication skills.
High integrity, autonomy, and self-motivation.
Strong business acumen and ability to make impactful decisions in a timely manner.
Bachelor’s degree; Marketing, Advertising, or Communications preferred.
3–5 years of experience in influencer and media environments.
Hands-on experience managing creators in influencer campaigns and managing clients at blue-chip companies.
Detail-oriented and organized, with the ability to multitask and manage priorities.
Experience with influencer platforms and tools.

Responsibilities

Strategically align and vet influencers for specific client campaigns.
Aggregate influencer submissions and maintain quality control.
Enter campaign details into the accounting and tracking system.
Execute influencer partnerships from the post-contract phase through campaign completion.
Manage the content review process between influencers and the account team.
Ensure campaign metrics are collected and recaps are developed for influencer campaigns and programs.
Track post completion for revenue recognition purposes.
Stay current on new capabilities on existing social media platforms and emerging platforms gaining popularity.
Follow influencer personalities across multiple social platforms.
Support campaign logistics for talent and influencers, including travel and product shipping.
Participate in weekly team conference calls, including managing calendar invitations, booking rooms, and taking and circulating meeting notes.
Coordinate influencer travel as required.
Maintain knowledge of the influencer landscape through thought leadership communications and awareness of industry shifts and emerging trends, and communicate their impact on client business.
Develop thought leadership pieces, points of view, and case studies to strengthen the practice across the Omnicom Media ecosystem.
Partner with Omnicom Media center-of-excellence platform teams and channel stakeholders to implement cross-functional best practices, including asset development, commerce, and measurement.