Manager, Creator
About The Position
The Manager, Creator Activation is an integrated role responsible for driving influencer activation within Omnicom Media’s dedicated managed service product, Creo. The role serves as the client-facing lead for influencer campaign activation, including direct creator management, negotiation, and execution of social content in response to client briefs and plans proposed by the Omnicom Media Creo team. The role supports all Omnicom Media agencies and works in coordination with paid social teams to execute paid amplification of creator campaigns. The position also supports practice excellence by monitoring the influencer landscape, communicating industry shifts and trends, developing thought leadership and case studies, and working with platform teams and channel stakeholders to implement cross-functional best practices. The position reports to the Director of Creator Activation.
Requirements
- In-depth understanding and mastery of influencer marketing, with the ability to match brand narratives to creator-led storytelling.
- Strong relationships with the influencer community.
- Thorough understanding of influencer advertising and organic roles and responsibilities across platforms, including creative development, talent perspectives, best practices, and measurement.
- Excellent relationship-building skills with internal and external stakeholders.
- Strong communication and presentation skills, including the ability to present persuasive, cohesive presentations and points of view.
- Highly analytical and creative mindset, with strong communication skills.
- High levels of integrity, autonomy, and self-motivation.
- Strong business acumen and ability to make impactful decisions in a timely manner.
- Bachelor’s degree; Marketing, Advertising, or Communications preferred.
- 3–5 years of experience in influencer and media environments.
- Hands-on experience managing creators in influencer campaigns and managing clients at blue-chip companies.
- Detail-oriented and organized, with the ability to multitask and manage priorities.
- Experience with influencer platforms and tools.
Responsibilities
- Strategically align and vet influencers for specific client campaigns.
- Aggregate influencer personality submissions and maintain quality control.
- Enter campaign details into the accounting and tracking system.
- Execute influencer partnerships from the post-contract phase through campaign completion.
- Manage the content review process between influencers and the account team.
- Ensure metrics are collected and recaps are developed for influencer campaigns and programs.
- Track post completion for revenue recognition purposes.
- Stay informed about new capabilities on existing social media platforms and emerging platforms gaining popularity.
- Follow influencer personalities across multiple social platforms.
- Support campaign logistics, including travel and product shipping to talent and influencers.
- Participate in weekly team conference calls, including managing calendar invitations, booking rooms, and taking and circulating meeting notes.
- Coordinate influencer travel as required.
- Maintain and communicate knowledge of the influencer landscape through thought leadership, monitoring industry changes and emerging trends, and explaining their impact on client business.
- Develop thought leadership pieces, points of view, and case studies to strengthen the practice across the Omnicom Media ecosystem.
- Partner with Omnicom Media center-of-excellence platform teams and channel stakeholders to implement best practices across functions, including asset development, commerce, and measurement.
- Work with paid social teams to execute paid amplification of creator campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
