Manager, Creator Activation

Adelphi Group•Los Angeles, CA

1d•$50,000 - $95,000•Hybrid

About The Position

The Manager, Creator Activation is an integrated role responsible for driving influencer activation within Omnicom Media’s dedicated managed-service product, Creo. The role serves as the client-facing representative of the activation team for influencer campaigns, overseeing creator management, negotiation, and social content execution in response to client briefs and proposed plans. It serves Omnicom agencies and works in coordination with paid social teams to execute paid amplification of creator campaigns. The position also supports practice excellence by monitoring the influencer landscape, communicating emerging trends and their potential impact on client businesses, developing thought leadership and case studies, and partnering with platform teams and channel stakeholders to implement cross-functional best practices.

Requirements

Bachelor’s degree; Marketing, Advertising, or Communications preferred.
3–5 years of experience within influencer and media environments.
Hands-on experience managing creators in influencer campaigns and managing clients at blue-chip companies.
In-depth understanding of influencer marketing and ability to align brand narratives with creator-led storytelling.
Strong relationships with the influencer community.
Thorough understanding of influencer advertising and organic roles and responsibilities across platforms, including creative development, talent perspectives, best practices, and measurement.
Excellent relationship-building skills with internal and external stakeholders.
Strong communication and presentation skills, including the ability to deliver persuasive, cohesive presentations and points of view.
Analytical and creative abilities, along with strong communication skills.
High integrity, autonomy, and self-motivation.
Strong business acumen and ability to make impactful decisions in a timely manner.
Detail-oriented and organized, with the ability to multitask and manage priorities.
Experience with influencer platforms and tools.

Nice To Haves

Marketing, Advertising, or Communications degree.

Responsibilities

Strategically align and vet influencers for specific client campaigns.
Aggregate influencer submissions and maintain quality control.
Enter campaign details into the accounting and tracking system.
Execute influencer partnerships from the post-contract phase through campaign completion.
Manage content review between influencers and the account team.
Ensure campaign metrics are collected and recaps are developed.
Track post completion for revenue-recognition purposes.
Monitor new capabilities on existing social media platforms and emerging platforms gaining popularity.
Follow influencer personalities across multiple social platforms.
Support campaign logistics for talent and influencers, including travel and product shipping.
Participate in weekly team conference calls, including coordinating calendar invitations, booking rooms, and taking and circulating meeting notes.
Coordinate influencer travel as required.
Maintain knowledge of the influencer landscape through thought leadership, monitoring industry shifts and trends, and communicating their impact on client business.
Develop thought leadership pieces, points of view, and case studies to support the practice across the Omnicom ecosystem.
Partner with Omnicom COE platform teams and channel stakeholders to implement best practices across functions, including asset development, commerce, and measurement.