Creator Marketing Specialist, Channel Strategy and Activation

Best Buy • Richfield, MN

4d • Hybrid

About The Position

As the Creator Marketing Specialist, you will support the day-to-day operations of the creator affiliate program and execute affiliate retail media campaigns that drive enterprise and vendor objectives. You will collaborate with and serve as a liaison to internal business partners, external creator partners, and agencies. The role calls for strong project management and organizational skills, attention to detail, and clear, consistent communication.

This is a hybrid role, with some workdays at a Best Buy location and others virtually from home or another non-Best Buy location. You will support affiliate and creator campaigns end to end for a smaller-scale category, recruit and manage creators, coordinate with partners and agencies, monitor campaign compliance, and use creator tools to track performance and support program workflows.

Best Buy describes its purpose as enriching lives through technology by humanizing and personalizing technology solutions. The company says its culture emphasizes supporting and valuing employees and providing career possibilities where employees can bring their authentic selves to work. Best Buy is an equal opportunity employer.

Requirements

• Bachelor’s degree or equivalent work experience.
• 1–2 years of related experience working directly with digital, influencer, or affiliate marketing.
• Excellent project management and organizational skills, strong attention to detail, and clear and consistent communication.

Nice To Haves

• Experience with Impact technology and/or other affiliate SaaS platforms such as Rakuten Advertising, CJ, or Awin.
• Experience with social media platforms including TikTok, Meta (Instagram/Facebook), and YouTube.

Responsibilities

• Support end-to-end affiliate and creator campaigns for a smaller-scale category, including campaign briefings, incentive management, budget pacing, content coordination, and performance optimization.
• Execute strategies to recruit, onboard, and manage a network of creators aligned with brand values and goals.
• Build and maintain strong relationships with key partners and agencies.
• Manage creator communications, including newsletters and promotional updates, and vet creator program applications to support program growth and engagement.
• Lead data collection and reporting using Impact creator tools to track performance and provide actionable insights.
• Monitor creator content and campaign activity for compliance with brand guidelines, legal requirements, and affiliate program terms and conditions.
• Support workflows within the Impact Platform to ensure accurate tracking and feeds, reporting, and timely commission payments.

Benefits

• Competitive pay.
• Great employee discount.
• Financial savings and retirement resources.
• Support for physical and mental well-being.
• Leaves of absence and potential pay sources, subject to eligibility and applicable circumstances.
• Intermittent or reduced-schedule leave for certain medical or family care leaves.
• Paid time off (vacation or PTO), subject to work location, employment status, salary or hourly status, and years of continued or bridged service.
• Various forms of incentive pay for certain eligible roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level