Channel Marketing Specialist
About The Position
Founded in 1898, Mutual of Enumclaw is a people-first insurer rooted in community, recognized as Washington’s Best Company to Work For for the 14th consecutive year, and proudly serving individuals, families, farms, and businesses through local independent agents across the West. The Channel Marketing Specialist develops and executes sales enablement and marketing programs that support the Distribution team, strengthen agent engagement, and drive profitable growth across the business. The role manages day-to-day channel marketing activities, including agent communications, sales collateral, promotional materials, and channel-specific content, while ensuring Distribution teams have the resources they need to effectively engage and grow their agency partners. The Specialist leads the development and ongoing management of core sales enablement resources, including the sales playbook, sales presentations, talking points, product and competitive materials, and other tools that help Distribution and agency partners clearly communicate MOE’s value and differentiate the company in the marketplace. Working closely with Distribution, Product, and Underwriting, the Channel Marketing Specialist ensures channel messaging is relevant, consistent, compelling, and aligned with MOE’s brand strategy and business priorities. The role also uses channel performance, agent feedback, and market insights to identify opportunities to improve marketing effectiveness, enhance the agent experience, and better equip Distribution teams to achieve their goals.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- 3-5 years of experience in channel marketing and sales enablement or a related role
- Experience with digital marketing, CRM, marketing automation and AI tools
- Familiarity with an independent sales/distribution channel model and various marketing techniques for engaging agents and partner representatives
- Strong project management skills and track record of working effectively across departments
Nice To Haves
- Experience in P&C insurance or financial services preferred but not required
Responsibilities
- Run the agent-facing communication calendar: newsletters, product and appetite updates, rate and underwriting announcements.
- Support product launches and territory expansions with go-to-market plans for agents and RSMs.
- Build and maintain the sales playbook for RSMs: sales plays, product one-pagers, appetite guides, coverage comparisons, objection handling, pitch decks and talk tracks.
- Assist in planning and managing demand generation programs including co-branded promotions with agency partners
- Partner with Distribution on developing training materials to onboard RSMs and agents
- Track and report on enablement program effectiveness and impact on agency production.
- Gather ongoing feedback from agents and internal staff to keep materials current, relevant and genuinely useful in the field.
- Partner with external marketing and advertising partners to develop creative assets for all communications
- Apply AI tools to speed up and improve materials while maintaining brand voice and quality standards
Benefits
- Total rewards package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
