Manager, Strategy & Activation

Kepler Group•New York, NY

5h•$94,500 - $115,500

About The Position

The Manager, Strategy & Activation is a leader on key client relationships and serves as a trusted strategic partner, developing a deep understanding of clients’ business challenges and goals. The role leads strategy and activation across digital performance media, working with clients and internal teams to deliver measurable business outcomes. The successful candidate is a proven leader with strong communication and analytical skills, creative problem-solving ability, and a strong understanding of performance marketing and the evolving digital media landscape. Kepler executes engineered marketing across paid digital media and data-driven CRM channels, serving clients as an agency of record, an in-house team, or a hybrid partner. The company describes its culture as transparent, growth-oriented, collaborative, and fun, and notes its recognition by AdAge as a Best Place to Work in 2022. The position offers a base salary of $90,000–$110,000 and a target annual discretionary bonus of 5% ($4,500–$5,500), for target total cash compensation of $94,500–$115,500. Benefits include healthcare, dental and vision coverage; unlimited PTO; 401(k) contributions; wellness, mobile phone, internet, learning, tuition, and home-office stipends; parental leave; and four weeks per year of work-from-anywhere flexibility.

Requirements

3–5+ years of experience in digital media planning, activation, and performance marketing.
Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms.
Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies.
Experience with campaign management, reporting, and performance analysis across multiple digital channels.
Strong analytical skills and comfort working with large datasets, Excel, reporting tools, and digital measurement platforms.
Ability to apply innovative thinking to solve complex client marketing challenges.
Ability to build relationships and confidently manage day-to-day client communications.
Excellent presentation, written, and verbal communication skills.
Strong organizational and time-management skills, including the ability to prioritize in a fast-paced environment.
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture.

Nice To Haves

Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk, or similar media technologies.
Bachelor’s degree with a relevant major preferred.

Responsibilities

Serve as a strategic lead across digital performance channels, including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms.
Act as the primary point of contact for assigned clients, proactively manage communications, escalate issues when needed, and build strong client relationships.
Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics.
Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes.
Oversee campaign execution and collaborate with internal channel specialists, ad operations, analytics, and creative teams to ensure delivery.
Monitor campaign performance and pacing, develop optimization recommendations, and provide reporting insights.
Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders.
Lead client status meetings, performance reviews, and strategic planning sessions remotely and on-site.
Manage and mentor a team of 1–3 Senior Analysts and/or Analysts.
Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness.

Benefits

Healthcare, dental, and vision coverage
Unlimited PTO
401(k) contributions
$75 per month wellness stipend
$100 per month mobile phone stipend
$50 per month internet stipend
$500 annual learning stipend
$2,000 annual tuition stipend
One-time $200 new-hire home-office equipment stipend
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers
Four weeks per year of work-from-anywhere flexibility
Target annualized discretionary bonus of 5%