Manager, Creator

Adelphi Group•New York, NY

3d•$50,000 - $95,000•Hybrid

About The Position

The Manager, Creator Activation is an integrated role responsible for driving influencer activation within Omnicom Media’s dedicated managed service product, Creo. The role is the client-facing lead for influencer campaign activation, including direct creator management, negotiation, and execution of social content based on client briefs and proposed plans from the Omnicom Media Creo team. The position supports all Omnicom Media agencies and works in coordination with paid social teams to execute paid amplification of creator campaigns. The manager oversees influencer campaign execution from post-contract through completion, including creator vetting, content review, campaign tracking, metrics collection, and recaps. The role also supports logistics such as travel and product shipping, and contributes to practice-wide thought leadership, industry education, and implementation of cross-functional best practices.

Requirements

In-depth understanding and mastery of influencer marketing, with the ability to match brand narratives with creator-led storytelling.
Strong relationships with the influencer community.
Thorough understanding of influencer advertising and organic roles and responsibilities across platforms, including creative development, talent perspectives, best practices, and measurement.
Excellent relationship-building skills with internal and external stakeholders.
Strong communication and presentation skills, including the ability to deliver persuasive, cohesive presentations and points of view.
Highly analytical and creative mindset, with strong communication skills.
High integrity, autonomy, and self-motivation.
Strong business acumen and ability to make impactful decisions in a timely manner.
Bachelor’s degree; Marketing, Advertising, or Communications preferred.
3–5 years of experience in influencer and media environments.
Hands-on experience managing creators in influencer campaigns and managing clients at blue-chip companies.
Detail-oriented and organized, with the ability to multitask and manage priorities.
Experience with influencer platforms and tools.

Responsibilities

Strategically align and vet influencers for specific client campaigns.
Aggregate influencer submissions and maintain quality control.
Enter campaign details into the accounting and tracking system.
Execute influencer partnerships from the post-contract phase through campaign completion.
Manage the content review process between influencers and the account team.
Ensure campaign metrics are collected and recaps are developed for influencer campaigns and programs.
Track completed posts for revenue recognition purposes.
Stay informed about new capabilities on existing social media platforms and emerging platforms gaining popularity.
Follow influencer personalities across multiple social platforms.
Support campaign logistics, including travel and product shipping to talent and influencers.
Participate in weekly team conference calls, including arranging calendar invitations and rooms, and taking and circulating meeting notes.
Coordinate influencer travel as required.
Maintain and communicate knowledge of the influencer landscape, industry shifts, and emerging trends and explain their impact on client business.
Develop thought leadership pieces, points of view, and case studies to strengthen the practice across the Omnicom Media ecosystem.
Partner with Omnicom Media center-of-excellence platform teams and channel stakeholders to implement best practices, including in asset development, commerce, and measurement.