Associate Director, Creator Activation

Adelphi Group•Los Angeles, CA

1d•$110,000 - $140,000•Hybrid

About The Position

The Associate Director, Creator Activation is a senior leadership role responsible for end-to-end creator activation excellence across Omnicom’s managed influencer programs. The role owns the practical application of activation strategy, ensuring creator programs are executed rigorously, consistently, and innovatively in support of client business outcomes. Serving as the day-to-day activation lead for complex accounts, the Associate Director manages Managers and Specialists and partners with Account, Paid Social, Strategy, Investment, and Operations teams. The position balances hands-on oversight with team leadership, escalation management, and stewardship of processes. It reports to the Director, Creator Activation and is based in New York, Chicago, or Atlanta, with hybrid work where applicable.

Requirements

6–8+ years of experience in influencer/creator marketing, social activation, or adjacent media roles.
Demonstrated experience managing end-to-end creator activations across multiple platforms.
Proven people management experience, including coaching and performance feedback.
Strong understanding of creator ecosystems and platforms.
Strong understanding of paid social amplification.
Strong understanding of measurement and reporting best practices.
Exceptional organizational, communication, and stakeholder management skills.
Comfort operating in a fast-paced, highly collaborative, matrixed environment.

Responsibilities

Own the activation approach and execution for large-scale and/or high-complexity creator programs from brief through post-campaign wrap.
Translate client objectives and creator strategies into activation plans covering creator mix, tiering, timelines, and deliverables.
Ensure activations align with brand objectives, audience insights, platform best practices, FTC guidelines, paid amplification, and measurement frameworks.
Identify risks, dependencies, and optimization opportunities early; escalate and course-correct as needed.
Oversee and quality-check creator sourcing, vetting, recommendations, outreach, negotiation, contracting, content review, approvals, and delivery timelines.
Ensure executional excellence in creator onboarding, content ideation and feedback, reporting, recaps, and learnings.
Partner with Paid Social teams to optimize creator content for amplification and performance.
Manage Managers, Senior Specialists, and/or Specialists; set expectations for quality, timelines, and ownership; and provide coaching, feedback, and performance management.
Support junior team members’ career development and progression planning.
Act as the escalation point for team challenges, resourcing needs, and workload balancing.
Serve as the activation counterpart to Account, Strategy, Creative, Investment, and Operations leads.
Collaborate with Strategy partners to ensure creator strategies are executable at scale.
Work with Investment and Finance partners on budget alignment, contract compliance, and accurate tracking and reconciliation.
Ensure creator campaigns are accurately entered and maintained in internal trackers and platforms.
Uphold best practices for documentation, contracts, and approvals.
Contribute to the evolution of creator activation standards, templates, and workflows, and support activation POVs, case studies, and internal knowledge sharing.