Director, Creator Activation
About The Position
The Director, Creator Activation is a leadership role responsible for the performance, quality, and scalability of Creator Activation across a portfolio of clients, programs, and activation teams. The role ensures creator programs are executed with excellence, consistency, innovation, and operational rigor in support of client business outcomes and agency growth. The Director serves as activation lead across multiple accounts, manages Associate Directors and Managers, and partners strategically with Account teams. The Director drives activation excellence at scale, evolves ways of working, and helps maintain Creator Activation as a best-in-class capability across Omnicom's managed influencer programs. The position also oversees staffing and resource allocation, operational standards and workflows, and the development and performance of activation teams.
Requirements
- 8–10+ years of experience in influencer marketing, creator marketing, social activation, or adjacent media disciplines.
- Demonstrated experience leading creator programs across multiple clients, industries, and platforms.
- Proven experience managing managers and developing high-performing teams.
- Strong understanding of creator ecosystems and platforms.
- Strong understanding of paid social amplification.
- Strong understanding of measurement and reporting best practices.
- Strong understanding of talent negotiations and contracting.
- Strong understanding of staffing and resource planning.
- Strong understanding of operational workflow design.
- Demonstrated success leading cross-functional teams and influencing senior stakeholders.
- Strong financial, operational, and business acumen.
- Exceptional communication, leadership, and stakeholder management skills.
- Ability to operate in a fast-paced, highly collaborative, matrixed environment.
Nice To Haves
- Experience supporting new business efforts and client growth initiatives.
Responsibilities
- Provide strategic and operational oversight across multiple creator activation programs and client portfolios.
- Ensure creator activations are consistent, high-quality, and aligned with client objectives.
- Guide teams in translating creator strategies into scalable, executable activation plans.
- Establish activation standards, best practices, and quality-control processes across accounts.
- Identify portfolio-level risks, dependencies, and optimization opportunities; escalate and course-correct as needed.
- Ensure creator activations align with brand objectives, audience insights, platform best practices, FTC guidelines, paid amplification and measurement frameworks, and client business goals and success metrics.
- Lead activation across key client relationships and creator marketing programs.
- Partner with Account leads on creator marketing recommendations and long-term activation approaches.
- Present activation strategies, program performance, and optimization opportunities to senior client stakeholders.
- Identify opportunities to expand creator services and capabilities in support of client growth.
- Contribute to new business efforts, RFP responses, pitches, and strategic growth opportunities.
- Ensure activation teams deliver responsive, consultative service to clients and internal partners.
- Directly manage Associate Directors and provide leadership, coaching, and performance management across activation teams.
- Set expectations for quality, ownership, collaboration, and client service.
- Support succession planning, career development, and talent growth initiatives.
- Partner with leadership on hiring, onboarding, and organizational design.
- Promote accountability, collaboration, innovation, and continuous improvement.
- Serve as the escalation point for workload balancing, staffing challenges, and team performance concerns.
- Own activation staffing recommendations and resource allocation across accounts and programs.
- Partner with leadership to ensure teams are appropriately staffed for client needs, business priorities, and capacity.
- Drive operational consistency through workflows, templates, tools, and documentation standards.
- Ensure best practices are followed for creator sourcing and vetting, negotiation and contracting, content approvals and delivery, reporting and measurement, and internal documentation and tracking.
- Ensure creator campaigns are accurately maintained in internal systems and platforms.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
