Director, Digital Activation
About The Position
The Director, Digital Activation is a key agency leader responsible for overseeing CMI Media Group’s biddable offerings on assigned accounts, including SEM, Paid Social, Programmatic, and Digital Video. The role provides internal and external thought leadership and leads the development of strategic plans to meet clients’ brand and marketing objectives, from implementation through performance analysis. As part of a core leadership team, the Director builds and maintains relationships with clients, vendors, suppliers, agency partners, and internal teams. The role requires deep expertise in buying, executing, and evaluating biddable strategies, as well as experience using leading tools and platforms. The Director partners with the VP, Digital Activation and other leaders to develop capabilities, improve performance, support client satisfaction, and mentor channel leads.
Requirements
- At least 8 years of experience managing biddable media campaigns using platforms such as SA360, Sprinklr, TTD, or other inventory and optimization platforms.
- Deep expertise in audience suppliers, especially across Video, Programmatic, Paid Social, and SEM.
- Excellent digital media background and project management skills.
- Outstanding analytical and problem-solving abilities.
- Excellent written, verbal, and presentation skills.
- Proven experience leading and building departmental processes, partnerships, and tools.
- At least 5 years of team management experience.
- At least 5 years of managing partner relationships.
- Strong quantitative analysis skills.
- Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
- Demonstrable passion for learning new technologies.
- Strong business and leadership skills to make independent decisions affecting daily campaign operations and management.
- Expertise in digital media best practices, strategy, and execution.
- Bachelor’s degree or equivalent; marketing, business, or a quantitative or analytical field is preferred.
Nice To Haves
- Healthcare or pharmaceutical background is a significant plus.
- Bachelor’s degree in marketing, business, or a quantitative or analytical field is preferred.
Responsibilities
- Work with the VP, Digital Activation to lead strategy, innovate, and deliver biddable capabilities for assigned clients.
- Establish campaign goals and KPIs with the Business Insights team across biddable channels.
- Collaborate with Digital Activation leadership to create, implement, update, and execute best practices and SOPs; identify alternative staffing arrangements to streamline work.
- Contribute to thought leadership for endemic and non-endemic opportunities, represent the organization in public forums, and support industry recognition.
- Build strategic relationships with biddable media partners, including Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, and Twitter/X.
- Identify and lead omnichannel opportunities that connect biddable media data, insights, and strategies across teams.
- Partner with Digital Activation leadership, internal stakeholders, and client leadership to support client satisfaction, and establish relationships with senior client members.
- Advocate for proprietary tools and data to increase adoption, and introduce CMI Media Group and WPP solutions to clients as needed.
- Mentor assigned biddable channel leads, develop their strategic and business skills, provide leadership, and hold teams accountable for executional excellence.
- Stay informed about new technologies, data sources, partners, and innovations, and advocate for their use and adoption within the agency.
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What This Job Offers
Job Type
Full-time
Career Level
Director
