Associate Director, Digital Activation
About The Position
The Associate Director of Digital Activation has mastered the skills of the Supervisor role and adds managerial input and decision-making, along with responsibility for more senior client and vendor relationships. Working with the Group Director, the Associate Director sets priorities, allocates responsibility, and measures the performance of the Video Investment team. The role interprets strategy through a video lens and enhances the Investment team’s deliverables. The Associate Director oversees video campaign buying and implementation, develops team practices and planning frameworks, and builds client and partner relationships. The position also provides leadership and thought leadership to junior team members, supports strategic consistency across plan development and implementation, and analyzes campaign and marketplace performance to guide optimization and continuous improvement.
Requirements
- At least 5 years of industry experience and knowledge of advertising, marketing, and media principles.
- Advanced knowledge of buying-related technologies, including Prisma, MediaOcean OX, third-party ad servers such as DCM, and verification/reporting partners such as DoubleVerify and Nielsen.
- Experience managing and optimizing programmatic video campaigns.
- Hands-on experience with DSPs such as TTD and DV360.
- Experience optimizing and managing client programmatic CTV strategy to meet micro and macro goals, including ownership or partnership in DSP/SSP vetting and selection.
- Knowledge of how media elements perform individually and together, and how media dynamics change.
- Understanding of Investment-side skills and functions and Strategic Business Units’ competencies.
- Strong negotiation skills.
- Ability to foster a cohesive working team and provide leadership and instruction.
- Understanding of marketplace dynamics and ability to work with the Group Director on marketplace strategies.
- Strong communication skills, with an emphasis on presentation excellence.
Responsibilities
- Work with the Group Director to set priorities, allocate responsibilities, and measure the Video Investment team’s performance.
- Build and strengthen business relationships beyond PHD while maintaining ongoing client deliverables.
- Work with the Group Director to foster team dynamics focused on learning and innovation.
- Ensure strategic consistency across plan development and implementation.
- Explore and recommend ways to further service and grow client relationships.
- Manage large-scale partner relationships with the Group Director, anticipating future needs and providing client support.
- Provide thought leadership to junior team members in video marketing and technology.
- Create and communicate performance metrics and develop reports to measure KPIs.
- Analyze historical and current campaign results to optimize learning and promote continuous improvement.
- Process and analyze competitive media activity in the marketplace.
- Oversee the buying and implementation of video campaigns, coordinating internal resources, establishing best practices, and developing planning frameworks.
- Manage and optimize programmatic video campaigns and client programmatic CTV strategy, including DSP/SSP vetting and selection.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
