Senior Associate, Digital Activation
About The Position
Hearts & Science is a data-driven marketing agency offering media planning and buying, shopper marketing, marketing innovation, and content activation. The agency focuses on using real-time insights and personalized digital marketing to help marketers reach audiences effectively. The Senior Associate, Digital Activation provides day-to-day support for developing and executing digital media plans. The role focuses on ensuring pacing, performance, and the Digital Activation Process are properly managed across assigned areas. The successful candidate is hands-on, experienced across multiple media channels, and curious about emerging media platforms.
Requirements
- 1–2 years of experience and expert knowledge of digital buying.
- Experience working with large data sets.
- Experience using DoubleVerify.
- Hands-on experience with data visualization tools, including Tableau.
- Hands-on experience with campaign workflow tools, including Prisma.
Nice To Haves
- Hands-on experience using demand-side platforms.
- Experience across several media channels and curiosity about emerging media platforms.
Responsibilities
- Ensure the Digital Activation Process is implemented across programmatic buying.
- Build campaigns and deploy campaign best practices.
- Participate in daily and weekly client communications.
- Coordinate with the broader Activation team on campaign setup, adjustments, and performance.
- Work with the Strategy team to understand goals, address client needs, and communicate results and insights to clients.
- Own the campaign creation process.
- Implement Business Intelligence tools and new capabilities, such as new supply and data sources and media measurement techniques.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
