Senior Associate, Digital Activation
About The Position
As a Senior Associate, Digital Activation at PHd, you will provide day-to-day support for the development and execution of digital media plans. The role focuses on ensuring pacing, performance, and the Digital Activation Process are activated correctly across your area of responsibility. The ideal candidate is ready to roll up their sleeves, has experience across several media channels, and is curious about emerging media platforms. The position works closely with the broader Activation and Strategy teams to coordinate campaign setup and adjustments, understand client goals and needs, and communicate results and insights. Omnicom’s policy requires employees to work in the office at least three days per week to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.
Requirements
- 1–2 years of experience and expert knowledge of digital buying; hands-on experience using demand-side platforms is a plus.
- Experience working with large data sets and understanding methodologies for evaluating data.
- Ability to self-manage, juggle multiple priorities, and pay strong attention to detail.
- Excellent written and verbal communication skills.
- Proven ability to work with and influence cross-functional teams.
- Strong Microsoft Excel skills and ability to coach others on shortcuts.
- Working knowledge of third-party verification tools, including DoubleVerify.
- Hands-on experience with data visualization tools, including Tableau.
- Hands-on experience with campaign workflow tools, including Prisma.
Nice To Haves
- Hands-on experience using demand-side platforms.
- Experience working across several media channels and curiosity about emerging media platforms.
Responsibilities
- Ensure implementation of the Digital Activation Process across programmatic buying.
- Build campaigns and deploy best practices across campaigns.
- Participate in daily and weekly client communications.
- Coordinate with the broader Activation team to ensure efficient and effective campaign setup, adjustments, and performance management.
- Work with the Strategy team to understand goals, address client needs, and communicate results and insights to clients.
- Own the campaign creation process.
- Implement Business Intelligence tools and new capabilities, such as new supply and data sources and new media measurement techniques.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
