Senior Associate, Commerce Activation

WPP Media•New York, NY

1d•$45,000 - $90,000•Hybrid

About The Position

The Senior Associate, Commerce Activation will use retail expertise and an understanding of retail and marketplaces to deliver biddable retail media activations across search and programmatic. The role covers the end-to-end campaign process, from competitive research through tactical optimization and performance reporting, across multiple retailer media networks and ecommerce platforms. WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. The company describes its culture as inclusive, collaborative, and supportive, with a hybrid approach that has teams in the office around four days per week. The position offers a competitive benefits package, and the stated US base salary range is $45,000–$90,000.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 2 years of experience in biddable performance media execution.
Experience in campaign management and optimization across multiple retail platforms, such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, and Meta.
Basic analytical skills, including the ability to analyze data and develop insights that inform strategy and optimization.
Ability to collaborate and work effectively with internal teams and external partners.
Self-starter attitude and ability to thrive in a fast-paced environment.
Experience with Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Nice To Haves

Strong preference for retail media execution experience.
Strong drive to understand the retail landscape and the latest trends in commerce media.

Responsibilities

Manage search and programmatic media activations across retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
Execute campaign setup, bid recommendations, and budgeting to support client goals, using retail bid management technologies where applicable.
Optimize client accounts to meet established KPIs.
Ensure ongoing campaign compliance with GroupM guidelines and best practices.
Prepare weekly, monthly, and quarterly campaign performance reports.
Identify insights and optimization opportunities using historical data and competitive research.
Address technical issues with media campaign serving.
Understand key drivers of performance on ecommerce platforms and marketplaces.
Assist with reconciliation, invoicing and billing, trafficking, and mapping data to the internal media campaign management platform.