Senior Associate, Commerce Programmatic

WPP Media • New York, NY

1d • $45,000 - $90,000 • Hybrid

About The Position

The Senior Associate, Programmatic Commerce assists with tactical activation and day-to-day media management of programmatic-based activations. The role contributes to audience and creative strategy development, competitive research, campaign setup and management, and reporting for programmatic media buys. Work focuses on activations across retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart, and involves understanding platforms’ self-serve and managed-service offerings. The Senior Associate works directly with retail media networks on behalf of and in partnership with the client, supporting the Manager, Programmatic Commerce in maximizing retail media investment for client accounts. An entrepreneurial spirit, bias for action, and problem-solving ability are important to success.

WPP Unite is a specialized unit within the WPP network that brings together media, creative, strategy, commerce, and analytics capabilities to provide integrated marketing solutions for strategic clients. It develops modern operating models, workflows, and tools intended to drive efficiency, transparency, and measurable impact. WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships through WPP Open and Open Intelligence.

The position follows a hybrid approach, with teams in the office around four days a week. The stated U.S. base salary range is $45,000–$90,000, with individual compensation depending on job-related factors. Benefits may vary by office or country.

Requirements

• Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
• At least 2 years of experience in biddable performance media execution or paid ecommerce; retail media programmatic execution is strongly preferred.
• Experience managing and optimizing campaigns across multiple retail platforms, such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, and Meta.
• Basic analytical skills, including the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate effectively with internal teams and external partners.
• Self-starter attitude and ability to thrive in a fast-paced environment.
• Experience with Microsoft Office, including Excel, PowerPoint, and Outlook.
• Drive to understand the retail landscape and current trends in commerce media.

Nice To Haves

• Retail media programmatic execution experience is strongly preferred.
• Experience using retail bid management technologies such as Pacvue, Skai, and Epsilo.

Responsibilities

• Manage programmatic media activations across retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
• Execute campaign setup, bid recommendations, and budgeting to support client goals, using retail bid management technologies where applicable.
• Optimize client accounts to meet established KPIs.
• Audit and review digital creative tags for accuracy before campaign launch, and provide the Ad Ops team with guidance, including verification requirements.
• Ensure ongoing campaign compliance with GroupM guidelines and best practices.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Identify insights and optimization opportunities using historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key performance drivers across ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing and billing, trafficking, and mapping data to the internal media campaign management platform.
• Connect with retail media networks on behalf of and in partnership with clients.
• Support the Manager, Programmatic Commerce in maximizing retail media investment for client accounts.

Benefits

• Competitive medical benefits.
• Group retirement plans.
• Vision insurance.
• Dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Employee resource groups and opportunities to connect, learn, and develop professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level