Manager, Digital Activation

Adelphi Group • Burbank, CA

2d • $50,000 - $95,000 • Hybrid

About The Position

This role is responsible for implementing and sustaining processes for the successful execution of all Digital products, contributing to the growth of the client and agency business. The position requires a thorough understanding of the digital world and client business through constant analysis and education of the digital marketplace. It involves building strong cooperative relationships with various business counterparts, including Strategy and Research Teams, Creative Agencies, and Digital Vendors. The individual will be expected to investigate unique opportunities to reach target consumers, provide informed points-of-view, recommendations, and alternative options for digital media tools. Key accountabilities include media plan execution, measuring media performance, optimizing sites/placements based on campaign results, and offering tactical alternatives. The Supervisor also acts as a mentor to junior staff, delegating responsibilities, creating timelines, and providing feedback to support their development.

Requirements

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field.
• A minimum of four (4) years of digital buying experience.
• Substantial knowledge of multiple digital media platforms and passion for the digital space.
• Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing.
• Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis.
• Competency in Digital Advertising Account Management and Production processes.
• Strong knowledge of and skill using syndicated interactive research applications and ad serving including but not limited to DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint.
• Proficient mathematical abilities.
• Demonstrates both good verbal and written skills. Is a good listener.
• An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves.
• An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings.
• An overall desire to be influential in junior talent’s media education is imperative; patience to simplify concepts to ensure their full understanding is required.

Responsibilities

• Implement and sustain processes for the successful execution of all Digital products.
• Contribute to the continued growth of the client and agency business.
• Thoroughly understand the digital world and client business by staying abreast of the digital marketplace activity through constant analysis and education.
• Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors).
• Investigate unique opportunities to reach the target consumer, provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace.
• Be accountable for results and reporting, including execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.
• Act as a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development.
• Create timelines to help manage deadlines and time management.
• Provide directional and timely feedback to junior staff.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level