Manager, Digital Activation

Adelphi Group • New York, NY

8d • $50,000 - $95,000 • Hybrid

About The Position

This role is responsible for implementing and sustaining processes for the successful execution of all Digital products, contributing to the growth of the client and agency business. The ideal candidate will have a thorough understanding of the digital world and client business, staying abreast of marketplace activity through analysis and education. They will foster strong relationships with various business counterparts, including Strategy and Research Teams, Creative Agencies, and Digital Vendors. A curious and open mindset is essential for investigating unique consumer reach opportunities, while also being prepared to provide informed points-of-view, recommendations, and alternative options for digital media tools. The role involves accountability for results and reporting, including media plan execution, performance measurement, optimization, and offering tactical alternatives. Additionally, the Supervisor will mentor junior staff, delegate responsibilities, create timelines, and provide feedback to support their development.

Requirements

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field.
• A minimum of four (4) years of digital buying experience.
• Substantial knowledge of multiple digital media platforms and passion for the digital space.
• Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing.
• Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis.
• Competency in Digital Advertising Account Management and Production processes.
• Strong knowledge of and skill using syndicated interactive research applications and ad serving including but not limited to DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint.
• Proficient mathematical abilities.
• Demonstrates both good verbal and written skills. Is a good listener.
• An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves.
• An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings.
• An overall desire to be influential in junior talent’s media education is imperative; patience to simplify concepts to ensure their full understanding is required.

Responsibilities

• Implement and sustain processes for the successful execution of all Digital products and contribute to the continued growth of the client and agency business.
• Thoroughly understand the digital world and client business by staying abreast of the digital marketplace activity through constant analysis and education.
• Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors).
• Be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace.
• Be accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.
• Act as a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level