Director, Digital Activation

Adelphi Group•New York, NY

1d•$90,000 - $215,000•Hybrid

About The Position

The Director is the day-to-day lead for executing digital buys and leads the team in ensuring pacing, performance, and the Digital Activation Process are handled correctly across their area of responsibility. The role calls for a positive attitude and willingness to get hands-on. Experience across several media channels is preferred, along with curiosity about emerging media platforms. The Director develops and implements long-term execution plans based on clients’ business objectives, uses data to identify insights and explain their relevance to client goals, and oversees campaign forecasting, budgeting, pacing, creation, and optimization. The role also presents strategic and tactical plans, identifies opportunities to expand campaigns, and leads, trains, and develops junior team members. The position is accountable for programmatic strategy and daily team operations, including campaign quality, DSP/SSP vetting and selection, and testing new channels and products. The Director establishes and reinforces best practices, processes, methodologies, and frameworks across client and functional teams. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

At least 7 years of work experience.
Recent, proven experience in programmatic execution, planning, and activation.
In-depth knowledge of the online advertising industry, including ad technology solutions, RTB, DSPs, SSPs, advertising and publisher ecosystems, and data privacy.
Ability to develop and execute strategic plans tied to client objectives and KPIs.
Analytical ability to derive insights and actions from data and connect them to business goals.
Organizational, leadership, presentation, and team-management capabilities.

Nice To Haves

Experience in other digital advertising channels, such as search and/or social.
Experience working across several media channels.
Curiosity about emerging media platforms.

Responsibilities

Develop long-term execution plans based on clients’ stated business objectives, implement those plans, and achieve client-defined key performance indicators.
Analyze data, identify insights and actions, and explain their relevance to clients’ business goals.
Assign resources, track progress, assist with execution, and plan programs through supervision of junior team members.
Present strategic and tactical plans to clients, staff, and internal teams.
Provide insight and training to challenge and develop junior team members.
Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization.
Identify campaign expansion opportunities based on business concepts and client objectives.
Optimize and manage client programmatic strategy to meet micro and macro goals, including partnership in DSP/SSP vetting and selection.
Oversee daily programmatic team operations and campaign excellence.
Manage and lead programmatic team members.
Identify and test new programmatic channels and products, communicate their value through results, and share findings across the client team and organization.
Identify training and development needs for the client team and broader functional team.
Establish best practices, processes, methodologies, and frameworks, and work with team members to ensure they are adopted.