Manager, Digital Activation
About The Position
PHD is seeking a Manager, Digital Activation to support a highly visible retail account, with a strong focus on digital media performance and innovative activations. The role oversees day-to-day planning, activation, and optimization of digital campaigns across programmatic display, connected TV (CTV), online video, digital audio, and YouTube. The ideal candidate combines technical knowledge of digital media platforms with campaign and partner management skills, strong attention to detail, hands-on execution, and strategic thinking. The position involves working across programmatic platforms and digital media partners, including DV360, The Trade Desk, and Google Ads. The Manager collaborates with internal planning, strategy, and analytics teams, as well as external media and managed-service partners, to ensure campaigns meet client objectives, launch accurately, and deliver measurable business results. The role also serves as a day-to-day contact for activation initiatives and provides guidance to junior team members. The role is subject to Omnicom’s policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. The stated salary range is $50,000–$95,000.
Requirements
- Approximately 3–5 years of experience in digital media activation, programmatic buying, or performance media, preferably within an agency environment.
- Hands-on experience with programmatic DSPs, particularly DV360 and/or The Trade Desk.
- Experience activating campaigns across display, CTV, online video, and digital audio.
- Familiarity with Google Ads and managed-service media partnerships.
- Strong understanding of digital campaign setup, trafficking, pacing, optimization, and reporting.
- Experience managing campaign budgets and analyzing performance data to inform optimization decisions.
- Excellent organizational skills and exceptional attention to detail.
- Strong communication skills and ability to collaborate with internal teams, clients, and external partners.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency in Excel and digital campaign reporting tools.
Nice To Haves
- Experience supporting retail, e-commerce, or other performance-driven consumer accounts.
- Experience managing or mentoring junior team members.
- Familiarity with measurement, attribution, audience segmentation, and campaign testing.
- Experience working with managed-service partners and integrated media teams.
Responsibilities
- Manage day-to-day activation and optimization of digital campaigns across CTV, online video, display, digital audio, and YouTube.
- Oversee programmatic campaign execution, including audience targeting, DSP selection, campaign setup, pacing, and performance optimization.
- Partner with internal planning, strategy, and analytics teams to align campaigns with client objectives and performance expectations.
- Monitor campaign performance, identify optimization opportunities, and provide actionable recommendations.
- Ensure accuracy across campaign setup, trafficking, budgets, reporting, and deliverables.
- Support development and execution of high-impact digital activations that drive measurable business results.
- Work across programmatic platforms and digital media partners, including DV360, The Trade Desk, and Google Ads.
- Manage relationships with external media and managed-service partners.
- Evaluate platform capabilities, inventory opportunities, and emerging digital solutions to inform campaign recommendations.
- Collaborate with internal and external partners to troubleshoot campaign challenges and ensure successful execution.
- Serve as a day-to-day point of contact for digital activation initiatives, communicating campaign updates, performance insights, and recommendations.
- Work with cross-functional teams to ensure campaigns launch accurately, on schedule, and within budget.
- Guide and support junior team members to help maintain quality and consistency across deliverables.
- Identify opportunities to streamline workflows and improve campaign execution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
