Senior Associate, Digital Activation
About The Position
The Senior Associate, Digital Activation uses developing specialized knowledge to execute tasks and contribute to smaller projects or defined components of larger initiatives. The role addresses non-routine problems using established practices and past experience and may support coordination of day-to-day activities for a team or specific area. The position supports digital campaign planning and translates media plans into accurate platform implementations. It sets up, launches, and manages campaigns across DV360, Amazon DSP, and TTD; monitors delivery and performance; identifies opportunities; and supports ongoing optimization. Work spans full-funnel and performance-focused campaigns, including conversion-based objectives. The Senior Associate builds, reviews, and shares campaign reporting, including conversion and Floodlight reporting, and conducts thorough quality assurance of campaign setups, tracking, creative, targeting, budgets, pacing, and reporting. The role maintains organized documentation, helps deliver work accurately and on time, communicates campaign updates and next steps, collaborates across planning, activation, analytics, and other teams, and helps train and support Associates by sharing platform knowledge and best practices. The position also develops promotion production plans, budgets, and forecasts based on past results, updates them with new data, monitors results to assess campaign effectiveness, and negotiates and purchases advertising placements in alignment with campaign plans. It ensures campaigns target appropriate audiences and media outlets and tracks campaign reach to optimize advertising spend. Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless the agency or manager directs additional in-office days.
Responsibilities
- Support digital campaign planning and translate media plans into accurate platform implementations.
- Set up, launch, and manage campaigns across DV360, Amazon DSP, and TTD.
- Monitor campaign delivery and performance, identify opportunities, and support ongoing optimizations.
- Work across full-funnel and performance-focused campaigns, including conversion-based objectives.
- Build, review, and share campaign reporting, including conversion and Floodlight reporting.
- Conduct quality assurance of campaign setups, tracking, creative, targeting, budgets, pacing, and reporting.
- Maintain organized campaign documentation and help ensure work is delivered accurately and on time.
- Communicate campaign updates, questions, and next steps clearly through email and other team communications.
- Collaborate with colleagues across planning, activation, analytics, and other relevant teams.
- Help train and support Associates by sharing platform knowledge and best practices.
- Manage multiple priorities in a fast-paced environment while maintaining attention to detail.
- Develop promotion production plans, budgets, and forecasts based on past results; update them based on new data and monitor results to determine campaign effectiveness.
- Negotiate and purchase advertising placements in alignment with advertising campaign plans.
- Ensure campaigns are targeted to appropriate audiences and media outlets and track reach to optimize advertising budget spend.
- Support coordination of day-to-day activities for a team or specific area.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
