Director, Digital Activation

CMI Media Group•Philadelphia, PA

About The Position

The Director, Digital Activation is a key leader responsible for overseeing CMI Media Group’s biddable offerings on assigned accounts, including SEM, Paid Social, Programmatic, and Digital Video. The role provides internal and external thought leadership and leads the development of strategic plans that meet clients’ brand and marketing objectives, from implementation through performance analysis. As part of a core leadership team, the Director builds and maintains relationships with clients, vendors, suppliers, agency partners, and internal teams across the organization. The position requires deep expertise in buying, executing, and evaluating biddable strategies and related tools and platforms. The Director works with the VP, Digital Activation to lead strategy and biddable capabilities, sets campaign goals and KPIs with Business Insights, and collaborates with leadership to establish and maintain best practices and standard operating procedures. The role represents the organization in public forums, develops strategic partner relationships, identifies omnichannel opportunities, supports client satisfaction and adoption of proprietary tools and solutions, mentors channel leads, and promotes continued learning and innovation.

Requirements

8+ years of experience managing biddable media campaigns in management platforms such as SA360, Sprinklr, TTD, or other inventory and optimization platforms.
Deep expertise in audience suppliers, particularly in Video, Programmatic, Paid Social, and SEM.
Excellent digital media background and project management skills.
Outstanding analytical and problem-solving abilities.
Excellent written, verbal, and presentation skills.
Proven experience leading and building departmental processes, partnerships, and tools.
5+ years of team management experience.
5+ years of managing partner relationships.
Strong quantitative analysis skills.
Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
Demonstrable passion for learning new technologies.
Strong business and leadership skills, including the ability to make independent decisions affecting daily campaign operations and management.
Expertise in digital media best practices, strategy, and execution.
Bachelor’s degree or equivalent; a degree in marketing, business, or a quantitative or analytical field is preferred.

Nice To Haves

Healthcare or pharmaceutical background is a significant plus.

Responsibilities

Work with the VP, Digital Activation to lead strategy, innovation, and biddable capabilities for assigned clients.
Establish campaign goals and KPIs with the Business Insights team across biddable channels.
Collaborate with Digital Activation leadership to create, implement, update, and execute best practices and standard operating procedures.
Identify alternative staffing arrangements to streamline work processes.
Contribute to thought leadership in endemic and non-endemic opportunities, represent the organization in public forums, and support industry recognition.
Build strategic relationships with biddable media partners, including Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, and Twitter/X.
Lead omnichannel opportunities that connect biddable media data, insights, and strategies across teams.
Partner with Digital Activation leadership, internal stakeholders, and client leadership to support client satisfaction and build relationships with senior client members.
Advocate for proprietary tools and data to increase adoption among teams.
Introduce CMI Media Group and WPP solutions to clients as needed.
Mentor assigned biddable channel leads and develop their strategic and business skills.
Provide leadership and hold teams accountable for executional excellence.
Keep current on new technologies, data sources, partners, and innovations, and advocate for their use and adoption within the agency.