Manager, Commerce Activation

WPP Media•New York, NY

1d•$60,000 - $140,000•Hybrid

About The Position

The Manager, Commerce Activation delivers performance-led retail media activation across biddable search and programmatic channels, drawing on retail and marketplace expertise. The role integrates retail media efforts into holistic commerce strategies and supports best-in-class results across GroupM agencies. As part of a cross-functional team, the Manager helps shape and implement performance strategies and solutions that unlock growth opportunities for clients. The Manager partners with agency teams to translate client business briefs into actionable work, coordinate across biddable channels, and develop frameworks for retail media network teams to create performance projections and scenarios based on campaign parameters. The position also manages direct reports and their career development. An entrepreneurial spirit, bias for action, and problem-solving ability are important to success.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 3 years of experience in biddable performance media execution; retail media execution is strongly preferred.
Experience managing a team of direct reports.
Experience with Microsoft Office, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning, and how they inform media decisions.
Understanding of how media channels work together and how retail media fits into the wider ecosystem.
Strong drive to understand the retail landscape and current commerce media trends.
Experience with retail bid management platforms such as Pacvue or Skai.
Experience managing and optimizing campaigns across multiple retail platforms, such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, and Meta.
Ability to collaborate effectively with internal teams and external partners.
Self-starter who thrives in a fast-paced environment.
Excellent project-management skills and ability to coordinate projects across teams and functions.

Nice To Haves

Strong preference for experience in retail media execution.
Experience with retail bid management platforms such as Pacvue or Skai.

Responsibilities

Manage direct reports and support their career development.
Oversee search and programmatic media activations across retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
Execute campaign setup, bid recommendations, and budgeting to meet client goals, using retail bid management technologies where applicable.
Maintain relationships with key account stakeholders to maximize promotional opportunities and help them navigate commerce activation.
Ensure campaigns comply with GroupM guidelines and best practices.
Lead cross-channel testing and optimization strategies.
Prepare weekly, monthly, and quarterly campaign performance reports.
Analyze data, identify trends, and recommend activities to improve business results and customer experience.
Address technical issues with media campaign serving.
Stay current on changes to ad products, technology, and measurement across search and programmatic partners.
Manage reconciliation, invoicing and billing, trafficking, and mapping data to the internal media campaign management platform.
Partner with agency teams to translate client briefs into actionable work and coordinate efforts across biddable channels.
Help create frameworks for performance projections and scenarios based on campaign parameters.