Senior Lifecycle & CRM Marketing Manager (GTM)

Topstep

2d•$120,000 - $140,000

About The Position

The Senior Lifecycle & CRM Marketing Manager, GTM owns and executes Topstep's go-to-market launches, delivering a steady weekly cadence of announcements, offers, and product updates to Traders. The role turns data-driven insights into targeted campaigns that drive engagement, conversion, and lifetime value, while building repeatable processes that keep launches accurate and on time. The manager collaborates with Growth, Product, Creative, Data, and Brand teams to deliver seamless Trader experiences across email and SMS channels. The role involves building, deploying, and optimizing recurring GTM campaigns and automated journeys; managing CRM operations and pre-send quality assurance; coordinating legal and compliance review; and partnering with Data and Product teams on triggers and audience definitions. It also monitors campaign performance, maintains dashboards, translates analytics into recommendations, and contributes to testing roadmaps and segmentation frameworks.

Requirements

At least 5 years of experience in CRM, lifecycle, or retention marketing.
Proven ability to execute campaigns and automated journeys that deliver measurable results on recurring weekly deadlines.
Hands-on experience with a marketing automation platform such as Salesforce, Braze, Iterable, or HubSpot.
Strong knowledge of CRM segmentation, personalization, and behavioral triggers.
Meticulous attention to detail and a disciplined approach to quality assurance, including experience with legal and compliance review.
Analytical skills and proficiency with Google Analytics, Looker, or similar business intelligence tools.
Excellent project management skills and ability to manage multiple campaigns simultaneously.
Clear communication skills and ability to thrive in cross-functional, remote teams.
Strong balance of data-driven thinking and creative problem-solving.

Nice To Haves

Experience in fintech, trading, or regulated industries.

Responsibilities

Build, deploy, and optimize weekly go-to-market campaigns across email, push, and SMS.
Translate Trader behavior and business priorities into targeted audiences and automated sends that support activation, engagement, and re-engagement.
Manage day-to-day CRM operations, including briefs, campaign setup, quality assurance, audience segmentation, and deliverability monitoring.
Conduct pre-send quality assurance and proofing for copy, dates, links, personalization tokens, and audiences; route Trader-facing copy through legal and compliance review.
Partner with Data and Product teams to define and refine launch triggers and audiences.
Conduct A/B tests on content, subject lines, send times, and frequency to improve campaign performance.
Support evergreen lifecycle programs, including backup coverage and builds to the lifecycle lead's specifications.
Align go-to-market programs with the broader company retention strategy.
Collaborate with Creative and Brand teams to ensure assets reflect Topstep's tone, design, and messaging standards.
Coordinate with Growth and Media teams to maintain consistent messaging between acquisition and retention funnels.
Support integration and data hygiene across CRM systems, analytics tools, and automation workflows.
Monitor campaign KPIs, including open rate, click-through rate, conversion, churn, and lifetime value.
Build and maintain dashboards to track go-to-market performance and communicate insights to stakeholders.
Translate analytics into strategies for content, segmentation, and frequency optimization.
Contribute to testing roadmaps and segmentation frameworks with Data Science teams.