Lifecycle & CRM Manager

Indeed Flex•Austin, TX

2d•$80,000 - $90,000•Hybrid

About The Position

Indeed Flex is hiring a Lifecycle & CRM Manager for its Worker Growth team. The role owns lifecycle communications for US workers and provides coverage for the UK when the UK Lifecycle Communications Manager is out. Based in Austin, the manager works US business hours with overlap to cover the UK as needed. The role is in-office five days per week, with the option to work from home on Thursdays. The position combines data, creativity, and consumer judgment to develop lifecycle communications that help workers overcome barriers, find opportunities, and stay engaged with the platform. It is focused on understanding worker behavior, pain points, and city-level marketplace demand—not simply setting up campaigns or fulfilling stakeholder requests. The manager develops local, geo-targeted journeys, deep links, post-event conversion communications, and Spanish-language variants where needed. The role covers the worker lifecycle from onboarding through re-engagement, including content across email, SMS, push notifications, and in-app messaging. It also involves building automated journeys in Braze, analyzing performance, running experiments, and setting US communications principles and calendars. Occasional evening and weekend work may be required as duties demand.

Requirements

Strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications.
Strong understanding of customer behavior, lifecycle journeys, and how communications influence conversion, engagement, and retention.
Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications, and in-app messaging.
Track record of delivering measurable business results through experimentation, including journey optimization, A/B testing, and performance analysis.
Strong analytical skills and experience using customer data, segmentation, and behavioral insights to identify opportunities and make decisions, including geo-targeting and city-level audiences.
Hands-on experience with Braze or a similar CRM, marketing automation, or customer engagement platform.
Working knowledge of US messaging rules for SMS consent, email, and promotions such as sweepstakes.
Proven experience using AI tools such as Cursor, Claude, and ChatGPT to create content, analyze customer insights, prototype ideas, build lightweight solutions, and improve execution speed and quality.
Strong creative and editorial judgment, with the ability to develop clear, engaging, audience-relevant messaging in English and direct Spanish-language variants where needed.
Ability to prioritize and deliver multiple initiatives in a fast-paced environment where city priorities can change quickly.
Ability to work US hours from Austin with overlap to cover the UK.
High proficiency using collaboration tools for a globally distributed workforce, such as Miro, Monday, Salesforce, Google Meet, Zoom, and Slack.

Nice To Haves

Experience in a US digital consumer product or multi-city marketplace.
Direct production experience in Braze, rather than only a similar CRM, marketing automation, or customer engagement platform.

Responsibilities

Own and continuously evolve the end-to-end US worker lifecycle communications strategy across onboarding, activation, education, retention, and re-engagement, and provide UK coverage when the UK manager is out.
Monitor worker behavior, pain points, city-level marketplace demand, local hiring events, and in-market activations to identify communications opportunities that reduce friction and improve the worker experience.
Map and optimize lifecycle journeys by city and audience to improve funnel conversion, worker enablement, and long-term engagement, including geo-targeted journeys, deep links, and post-event conversion.
Develop audience-relevant content for email, SMS, push notifications, and in-app communications, including the US worker newsletter and Spanish-language variants where needed.
Build and manage automated lifecycle journeys in Braze so communications are timely, coordinated, and relevant to each worker’s lifecycle stage and city.
Use data and performance insights, including city, venue, and post-event results, to prioritize opportunities, measure impact, and inform decisions.
Design and run experiments across messaging, creative, audience, channel, timing, frequency, geography, and language, and apply the findings.
Own the US worker communications calendar and establish principles for targeting, frequency, channel selection, quality, and prioritization, including US consent rules for SMS, email, and promotions.