Manager, CRM + Lifecycle Marketing

Evereve•Edina, MN

4d•Hybrid

About The Position

EVEREVE is hiring a Manager, CRM + Lifecycle Marketing, a new role on its marketing strategy team. The manager will own and optimize the company’s email marketing and customer lifecycle communications, serving as the primary owner and subject matter expert for Klaviyo. The role leads audience segmentation, personalization, testing, analytics, and automated customer journeys to strengthen engagement, increase repeat purchases, and grow customer lifetime value. It also manages and optimizes loyalty-related email communications to encourage enrollment, member engagement, reward redemption, and continued purchasing. Working closely with the Email Production Specialist, the manager ensures accurate, on-time deployment of approximately four to five weekly email campaigns while building a roadmap of automated and behavior-triggered communications. The position partners with Ecommerce, Technology, Creative, Merchandising, and other stakeholders on customer data, platform functionality, campaign alignment, and channel performance. The role is full-time in office, currently Monday through Thursday, with remote work on Fridays; this schedule is subject to change. Salary is $75,000–$110,000 plus bonus.

Requirements

4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing.
Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.
Demonstrated success developing or optimizing customer lifecycle marketing programs.
Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies.
Strong analytical skills and ability to translate customer data into actionable marketing strategies.
Experience developing and executing structured A/B testing programs.
Working knowledge of email deliverability, list management, consent requirements, and CRM best practices.
Excellent organizational, project management, and cross-functional collaboration skills.
Strong attention to detail and ability to balance strategic priorities with hands-on execution.
Customer-first mindset and interest in women’s fashion, retail, and ecommerce.
Ability to operate independently and manage agency relationships.
Excellent communication and interpersonal skills, and an interest in building meaningful relationships aligned with the EVEREVE brand.

Nice To Haves

Experience in retail, fashion, or ecommerce, preferably in a related CRM, email, lifecycle, or retention marketing role.
Familiarity with Google Analytics 4, Looker, or customer analytics platforms.
Experience using AI-powered tools to improve marketing personalization and efficiency.
Passion for marketing and finding new ways to grow revenue; enthusiasm for women’s apparel and fashion.

Responsibilities

Own Klaviyo as the primary platform owner and subject matter expert, managing audience data, customer profiles, list health, suppression strategies, deliverability, and platform optimization.
Partner with Ecommerce and Technology to support reliable customer data integrations, event tracking, platform functionality, and linking strategies.
Identify ways to leverage Klaviyo capabilities, automation, predictive analytics, and AI-powered personalization.
Develop and execute customer segmentation strategies based on purchase behavior, engagement, product affinity, loyalty status, and lifecycle stage.
Create personalized communications and optimize contact frequency and audience strategies to support engagement, conversion, retention, and long-term customer relationships.
Own the strategy, prioritization, development, and optimization of automated email journeys across the customer lifecycle, including a behavioral flow roadmap and quarterly roadmap with priorities, testing plans, and measurable goals.
Manage and optimize loyalty email communications in partnership with internal stakeholders, including journeys that encourage enrollment, member activation, reward redemption, and repeat purchasing.
Use loyalty data, customer behavior, and membership status to improve member engagement, retention, and purchase frequency; measure communication effectiveness and recommend improvements.
Develop and manage a structured testing roadmap across email campaigns, lifecycle flows, and loyalty communications; lead A/B testing and turn results into actionable improvements.
Monitor campaign, automated flow, and loyalty communication performance; produce weekly and monthly reporting with business insights and recommendations.
Develop monthly email strategy briefs informed by performance trends, customer insights, marketing and merchandising priorities, and the CRM and lifecycle roadmap.
Track key performance indicators including click-through rate, conversion rate, revenue per recipient, automated flow performance, repeat purchase, and customer engagement.
Partner with Ecommerce to assess CRM’s contribution to ecommerce revenue, retention, and customer lifetime value, and identify opportunities to improve incremental revenue and channel effectiveness.
Work with the Email Production Specialist to ensure accurate, on-time deployment of approximately four to five weekly email campaigns.
Oversee audience selection, segmentation, suppression logic, personalization, tracking, and quality assurance standards.
Collaborate with Creative, Merchandising, Ecommerce, and other stakeholders to align communications with business priorities.
Establish efficient workflows and processes that support consistent, error-free execution.