Director, CRM & Lifecycle Marketing

Lunar Solar Group

7d • $120,000 - $140,000

About The Position

The Director, CRM & Lifecycle Marketing supports the Department Head in growing Lunar Solar Group’s Lifecycle division, maintaining strong delivery, and keeping clients satisfied. The role partners on department planning and operations, develops scalable processes, oversees retention program delivery, and serves as a senior strategic partner on major accounts. It combines department leadership and profitability oversight with hands-on platform expertise, client strategy, operational process development, team mentorship, and industry leadership. The Director is expected to work directly in Braze, understand Klaviyo and the Shopify ecosystem, and guide lifecycle programs across email, SMS, loyalty, subscriptions, and referrals.

Requirements

• At least 8 years of lifecycle marketing, CRM, or retention experience.
• Agency experience.
• DTC brand experience.
• Deep, hands-on Braze experience, including building and managing programs directly in the platform.
• Strong working knowledge of Klaviyo.
• Advanced knowledge of Shopify and retention martech tools such as Attentive, Postscript, STAY.AI, Recharge, and Yotpo.
• A track record of delivering retention programs that drive measurable revenue and customer LTV growth.
• Strong understanding of funnel strategy, customer segmentation, and performance optimization.
• Experience working cross-functionally with strategy, account management, and creative teams.
• Exceptional communication and client management skills.
• Experience conducting lifecycle or CRM audits and presenting findings in well-prepared decks to prospects or clients.
• Experience building playbooks, SOPs, or frameworks that support consistent team delivery.

Responsibilities

• Partner with the Department Head on department goals, forecasting, and staffing plans.
• Monitor account profitability and identify adjustments needed to maintain healthy margins.
• Serve as a day-to-day leader for the team and clients as needed.
• Develop lifecycle strategies across email, SMS, loyalty, subscription, and referral programs.
• Advise priority clients, particularly Shopify-based DTC brands, on lifecycle strategy.
• Conduct lifecycle audits of prospect accounts across email, SMS, flows, and segmentation, and identify revenue opportunities.
• Prepare and present audit decks to prospects with Sales and Account leadership.
• Support new business wins and expansion of existing client relationships in partnership with Sales and Account leadership.
• Implement and refine workflows, tools, and QA processes to improve team efficiency and output.
• Create and maintain playbooks for flow builds, Braze setup, audits, QA, and seasonal planning, including BFCM.
• Train the team on playbooks and update them as platforms and strategies change.
• Standardize reporting and performance dashboards.
• Oversee creative collaboration among retention strategists, designers, and copywriters.
• Manage and mentor managers, strategists, and creatives.
• Set performance expectations and provide coaching, feedback, and career development.
• Foster accountability, innovation, collaboration, and client-first thinking.
• Keep current with ESP capabilities, martech integrations, and retention best practices.
• Build and maintain technology vendor partnerships.
• Represent the Lifecycle division at industry events and through content and platform partnerships.

Benefits

• Competitive benefits, including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during the employee’s birthday week.
• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• A talented, supportive, and passionate team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed