Lifecycle & CRM Specialist

Replika

11h•Remote

About The Position

Replika is hiring a Lifecycle & CRM Specialist to build and own its lifecycle program for a large global user base, including free users, former subscribers, and people who have become inactive. The role begins with email and may expand to in-app messages, push, and other channels. Its focus is revenue and retention rather than open rates. This is a hands-on role combining lifecycle strategy with implementation. The specialist will create audience segments, lifecycle flows, messaging copy, tests, and reporting; work with product on in-app messages and offers; and design communications that are effective and compliant with consent and privacy rules across a global audience.

Requirements

Hands-on lifecycle or CRM experience at a consumer subscription app, with demonstrable revenue results.
Experience personally building flows in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo.
Strong data skills, including building segments and interpreting results independently.
Understanding of compliant communications for a global audience, including consent, unsubscribes, GDPR, CAN-SPAM, and equivalent rules.
Ability to write effective copy or to brief and edit it effectively.
Ability to shape strategy and carry out implementation personally.
Excellent written English.

Nice To Haves

Experience with in-app messaging and push notifications on iOS and Android.
Deliverability experience, including domain reputation, warming, and safely reactivating a large dormant list.
Experience with web and app subscription billing and related events.
Experience working on a product where trust and tone are important.

Responsibilities

Build lifecycle flows for onboarding, free-to-paid conversion, intro-offer endings, renewals, cancellation saves, and win-back.
Work with product on in-app messages and offers that encourage free users to upgrade at the right moment.
Plan and run campaigns to reactivate lapsed users and a long-dormant email list, while respecting consent.
Segment and personalize communications using product and subscription data.
Test timing, subject lines, offers, and channels; retain successful approaches and discontinue ineffective ones.
Own deliverability, list health, and reporting that connects lifecycle flows to revenue.
Help set lifecycle strategy and personally implement segments, flows, copy, tests, and reporting.