CRM Lifecycle Manager
About The Position
Brigit is seeking a CRM Lifecycle Manager to shape customer communications across email, push, SMS, and in-app channels. The role owns the campaign calendar and builds and deploys both ad-hoc campaigns and triggered lifecycle communications. It uses personalized messaging to engage customers at relevant points in their journey and improve engagement and retention. The manager owns marketplace lifecycle programs and partners with Product, Design, Engineering, Data, Brand, and business teams to deliver integrated customer experiences. The role manages campaigns from planning and creative coordination through approvals, deployment, quality assurance, performance analysis, and recommendations. It also identifies customer friction points, supports new-user activation and lapsed-user re-engagement, and presents campaign results and learnings to stakeholders.
Requirements
- 4–6+ years of experience in email marketing, CRM, or lifecycle marketing.
- Hands-on experience with a marketing automation platform such as Iterable.
- Experience building automated lifecycle flows and troubleshooting platform or campaign issues.
- A track record of managing a full CRM calendar across multiple user segments.
- Strong attention to detail and follow-through, with a record of launching campaigns accurately and on time.
- Experience testing campaigns and interpreting test results.
- Strong analytical skills, including setting a roadmap and KPIs and translating results into action.
- Strong organization and project management skills, including managing multiple competing projects and deadlines.
- Excellent communication skills.
- Comfort with basic HTML and CSS, including making simple email fixes.
Nice To Haves
- Experience at a direct-to-consumer or consumer app company.
- Basic Figma skills.
- Handlebars experience.
Responsibilities
- Own the CRM calendar end to end, balancing business requests and customer fatigue across segments to determine campaign cadence.
- Build marketplace lifecycle journeys across email, push, SMS, and in-app channels.
- Identify customer friction points and develop messaging that supports customer progress.
- Help new users get started and re-engage lapsed users.
- Build and launch email, push, and SMS campaigns hands-on in the marketing automation platform.
- Write campaign briefs, coordinate creative, manage approvals, and deploy campaigns.
- Monitor campaign performance daily and use results to determine what to test next.
- Present campaign performance, learnings, and next steps to business stakeholders.
- Partner with Product, Design, Engineering, Data, and Brand to coordinate integrated experiences, timelines, and priorities.
- Set up, deploy, and quality-check campaigns, tests, segmentation, and complex personalization logic accurately and on time.
- Troubleshoot campaign issues and implement fixes.
- Define KPIs, analyze results, and turn findings into actions and recommendations.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible PTO policy
- 401(k) plan
- Paid parental leave
- Physical and mental wellbeing benefits, including Wellhub access to virtual workouts and discounted gym memberships and Headspace Care virtual therapy and on-demand health support
- Monthly reimbursement for Wi-Fi and/or cell phone bills
- Annual Learning & Development reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
