Lifecycle & CRM Specialist - Remote

Replika•Lisbon, EMEA

1d•Remote

About The Position

Replika is hiring a hands-on Lifecycle & CRM Specialist to build its lifecycle program from the ground up, initially focusing on email and expanding to in-app messages, push, and other channels. The role owns communications for free users, current subscribers, lapsed subscribers, and people who have drifted away, with the goal of improving revenue and retention rather than optimizing open rates. The specialist will help set lifecycle strategy and personally implement audience segments, automated flows, copy, testing, and reporting. The program will cover onboarding, free-to-paid conversion, renewals, win-back, and product launches. The role also works with product on in-app messages and offers, uses product and subscription data to personalize communications, and ensures outreach is compliant and effective for a global audience.

Requirements

Hands-on lifecycle or CRM experience at a consumer subscription app, with demonstrable revenue results.
Experience building flows directly in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo.
Strong data skills, including building segments and analyzing results independently.
Understanding of compliant global communications, including consent, unsubscribes, GDPR, CAN-SPAM, and equivalents.
Ability to write effective copy or to brief and edit it effectively.
Ability to develop strategy and execute implementation directly.
Excellent written English.

Nice To Haves

In-app messaging and push experience on iOS and Android.
Deliverability experience, including domain reputation, warming, and safely reactivating a large dormant list.
Experience with web and app subscription billing and the events it generates.
Experience working on a product where trust and tone are important.

Responsibilities

Build lifecycle flows for onboarding, free-to-paid conversion, expiring introductory offers, renewals, cancellation saves, and win-back.
Work with product on in-app messages and offers that convert free users to paid subscribers at appropriate moments.
Plan and run reactivation campaigns for lapsed users and the dormant email list while following consent requirements.
Segment and personalize communications using product and subscription data.
Test message timing, subject lines, offers, and channels; retain successful approaches and discontinue ineffective ones.
Own deliverability, email list health, and reporting that connects lifecycle flows to revenue.
Help shape lifecycle strategy and implement the segments, flows, copy, tests, and reporting directly.
Ensure communications comply with privacy and consent requirements for a global audience.