CRM & Lifecycle Marketing Manager

Windstar Cruises • Miami, FL

2d

About The Position

Windstar Cruises is seeking a strategic, hands-on CRM & Lifecycle Marketing Manager to lead the customer journey from first interaction through repeat guest loyalty. The role owns the company’s email and lifecycle marketing efforts, using HubSpot and other marketing technology to create personalized campaigns that drive engagement, conversion, and retention.

The manager will develop and execute lifecycle strategy, campaigns, automated workflows, personalization, and optimization across the guest journey. The role works with loyalty, vacation planning, IT, and analytics teams to improve customer communications, integrations, lead scoring, and funnel tracking. Windstar Cruises describes its mission as enriching lives through travel and delivering personalized, immersive experiences.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 5 years of CRM, email marketing, or lifecycle marketing experience.
• Expertise in HubSpot and basic knowledge of CDPs.
• Data-first mindset and experience using segmentation, customer journeys, and lifecycle analytics to drive business growth.
• Strong project management skills, including the ability to prioritize, manage multiple projects simultaneously, and meet tight deadlines.
• Strong attention to detail and a commitment to producing high-quality, engaging email content.
• Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws.
• Excellent communication and collaboration skills for working effectively in a cross-functional team.

Nice To Haves

• Experience in travel, hospitality, or e-commerce.

Responsibilities

• Own and execute CRM and lifecycle marketing strategy across all stages of the guest journey, from lead to loyalty.
• Develop and deploy data-driven welcome, re-engagement, upsell, retention, and promotional campaigns.
• Implement email marketing strategies aligned with business objectives to improve engagement, retention, and acquisition.
• Manage non-booked lead communications to drive conversion, including promotional offers, engagement emails, and abandoned-search workflows.
• Design and build email templates using industry best practices and coding standards.
• Manage end-to-end campaign deployment and ensure execution across email platforms and devices.
• Collaborate with loyalty and vacation planning teams on campaigns that foster loyalty and reduce churn.
• Ensure compliance with email marketing regulations and best practices to maintain deliverability and protect sender reputation.
• Build and manage multi-step email workflows and trigger-based campaigns in HubSpot and other tools.
• Use behavioral data and customer signals to deliver dynamic, personalized content across segments.
• Collaborate with IT and analytics teams to enhance integrations, lead scoring, and funnel tracking.
• Design and implement A/B and multivariate tests across subject lines, content, and send times.
• Track performance, analyze campaign results, identify opportunities to improve metrics, and recommend ongoing improvements.

Benefits

• Medical, dental, and vision coverage
• HSA and FSA
• Life and disability coverage
• Accident, hospital, and critical illness coverage
• Pet insurance
• Vacation and sick time
• Paid holidays
• 401(k) with company match
• Employee Assistance Plan
• Education assistance
• Employee discounts and travel deals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level