Associate Director, Strategy and Marketing Activation
About The Position
The Associate Director of Marketing Activation & Communications Strategy is the strategic architect for Verizon Business’s market narrative and go-to-market strategy. Reporting to the Senior Director, this role translates business goals into positioning, messaging architectures, and end-to-end campaign strategies. It leads an upstream strategic approach grounded in customer insight, market differentiation, and commercial rigor, connecting Business Unit leaders with execution teams across the CMO organization. The role evaluates campaign concepts, prioritizes commercial opportunities, and ensures marketing activation supports pipeline growth, account expansion, customer retention, and brand equity. The position leads market positioning and narrative development across enterprise, mid-market, and public sector segments; turns business plans, technical capabilities, and product roadmaps into actionable marketing briefs; and coordinates go-to-market strategy across Business Unit leadership and CMO teams. It draws on market research, competitive intelligence, customer feedback, and economic trends to inform strategy, while developing measurement frameworks and using full-funnel performance insights to optimize campaigns. The Associate Director also governs and prioritizes marketing initiatives and directly leads, coaches, and develops a team of Senior Managers.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Previous agency strategic planning experience.
- Direct experience leading B2B marketing strategy, brand positioning, or integrated campaign development within a large, matrixed organization.
- Experience managing, mentoring, and developing direct reports.
Nice To Haves
- Master’s degree, such as an MBA or a relevant advanced degree.
- Track record of evolving a marketing organization from tactical campaign execution to upstream strategic thought partnership.
- Expertise building positioning architectures and value propositions for enterprise, public sector, and mid-market buyer personas.
- Fluency with marketing analytics, multi-touch attribution, and real-time performance optimization across digital and offline channels.
- Executive communication and presentation skills, with the ability to influence VP- and SVP-level stakeholders.
Responsibilities
- Develop and establish a differentiated Verizon Business market narrative and positioning frameworks across enterprise, mid-market, and public sector segments.
- Partner with Business Unit Marketing and Product teams to translate business plans, technical capabilities, and product roadmaps into actionable marketing briefs.
- Coordinate go-to-market strategy between Business Unit leadership and CMO teams, including Creative, Paid Media, Content, Product Marketing, Communications, and Integrated Activation.
- Commission and use market research, competitive intelligence, customer advisory feedback, and macroeconomic trends to shape commercial marketing strategy.
- Establish measurement frameworks with analytics teams, monitor full-funnel campaign performance, and optimize media, creative, and channels during campaigns to improve ROI.
- Evaluate proposed marketing efforts, challenge legacy approaches, rationalize spending, and prioritize initiatives for commercial and brand impact.
- Lead, develop, and coach Senior Managers, fostering strategic rigor, business acumen, inclusion, and professional growth.
Benefits
- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Incentives and an award-winning total rewards package
- Potential premium pay, including overtime, shift differential, holiday pay, and allowances, depending on the role
- Up to 15 days of vacation per year for newly hired employees, increasing with service
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What This Job Offers
Job Type
Full-time
Career Level
Director
