Marketing Strategy and Planning Director
About The Position
As a Marketing Strategy and Planning Director, you will lead strategic marketing planning, market insight development, and campaign prioritization to support brand visibility and revenue growth within PwC’s Internal Firm Services practice. You will set direction across multiple initiatives, translate business goals into actionable plans, develop new ideas and thought leadership, and guide others while maintaining integrity, inclusion, and a commercial mindset. You will shape integrated marketing approaches, assess performance across channels, and use audience, market, and competitive insights to inform planning decisions and promote the Firm’s market presence.
Requirements
- At least a high school diploma or equivalent degree.
- At least 8 years of experience in sales, marketing, or PwC experience.
Nice To Haves
- Bachelor’s degree preferred.
- Experience developing marketing strategy for client-facing teams.
- Ability to develop integrated planning across audience, market, and performance insights.
- Ability to translate data into marketing priorities and measurement plans.
- Ability to build thought leadership and creative campaign concepts.
- Ability to balance long-term vision with near-term delivery needs.
- Ability to influence senior stakeholders across complex marketing portfolios.
Responsibilities
- Lead integrated marketing strategy and planning efforts that align market insights, audience data, and business priorities.
- Direct annual and quarterly planning for campaigns, channel mix, and resource allocation across multiple marketing initiatives.
- Translate market research, competitive intelligence, and campaign performance data into clear recommendations for growth opportunities.
- Oversee development of marketing briefs, messaging frameworks, and content priorities that support brand visibility and demand generation.
- Guide measurement approaches that track campaign outcomes, audience engagement, and return on marketing activity.
- Collaborate with internal stakeholders to align marketing plans with service line goals, market needs, and client expectations.
- Coach marketing professionals on planning methods, performance analysis, and use of digital tools and CRM platforms.
- Identify process improvements and technology-driven solutions that strengthen planning accuracy, speed, and decision support.
Benefits
- Medical, dental, and vision benefits.
- 401(k).
- Holiday pay.
- Vacation.
- Personal and family sick leave.
- Annual discretionary bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
