(USA) Director, Marketing Planning And Strategy

Walmart•Bentonville, AR

3d•$110,000 - $220,000•Onsite

About The Position

The Director, ISB & Event Strategy is a senior marketing leader responsible for defining and leading Sam's Club's promotional event strategy through marketing activations. The role connects Merchandising, Finance, Pricing, eCommerce, Membership, Marketing, MAP, and Operations to develop a unified promotional strategy that drives sales growth and member engagement. The position owns end-to-end event strategy, positioning, planning, activation, optimization, and performance management. As part of the Go-to-Market organization, the director ensures promotional moments reinforce the membership proposition and deliver measurable business outcomes while creating relevant, personalized, and seamless member experiences across channels. The Go-to-Market team turns business priorities and member insights into integrated marketing strategies that communicate the value of Sam's Club membership. It collaborates across functions to align partners around key moments and offerings, supporting member acquisition, engagement, spending, and renewal. The team uses analytics and market understanding to develop and execute marketing plans, maintain consistent messaging, and optimize channels for measurable business outcomes.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
At least 1 year of supervisory experience or experience leading cross-functional projects.
Expertise in developing and executing comprehensive marketing strategies for retail events informed by customer insights and analytics.
Strong commercial judgment, balancing sales growth, profitability, and membership value.
Expertise in omnichannel marketing, audience segmentation, and test-and-learn approaches.
Ability to drive marketing initiatives from concept through execution while ensuring alignment with business objectives.
Ability to analyze market trends and adjust strategies to enhance brand positioning and customer engagement.
Proven ability to influence senior leaders and align cross-functional teams.
Disciplined budget management and experience improving complex planning processes.
A record of developing talent and leading teams through change.

Nice To Haves

Experience leading cross-functional projects.
Marketing experience.
Supervisory experience.
Master of Business Administration.

Responsibilities

Develop and implement comprehensive marketing strategies using customer insights and analytics to drive sales growth and member engagement through promotional events.
Lead cross-functional collaboration with legal, finance, planning, and technology teams to align promotional strategy, marketing initiatives, and business objectives.
Develop event positioning, item storytelling, and omnichannel activation plans.
Evolve the ISB print vehicle through cohort targeting, versioning, and testing to increase member relevance and engagement.
Partner with analytics teams to define success, evaluate performance, and improve future events.
Manage marketing investment and simplify planning and execution through clear processes, automation, and AI.
Develop a high-performing team with strong accountability, collaboration, and strategic thinking.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes; amount depends on job classification and length of employment.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
Live Better U company-paid education benefit program for eligible full-time and part-time associates, covering programs from high school completion to bachelor's degrees, English Language Learning, and short-form certificates; tuition, books, and fees are paid by Walmart.