Brand Campaign Strategy and Activation Director

Forvis Mazars•Springfield, MO

About The Position

Lead the strategy and activation of an integrated external brand campaign that strengthens reputation, increases awareness and consideration, and supports business growth. Define U.S. brand positioning, audience strategy, messaging, channel planning, and measurement across paid, earned, owned, and shared channels. Develop enterprise brand positioning, campaign strategy, value proposition, and market differentiation, and translate priority business objectives into integrated brand and activation plans. Guide activation across campaigns, thought leadership, sponsorships, executive platforms, events, social media, and digital experiences. Establish brand governance, messaging architecture, and scalable campaign frameworks, using research, analytics, and brand health measures to evaluate outcomes and recommend adjustments. Lead agency relationships and coordinate work across communications, marketing, digital, content, social media, customer experience, and business teams. Lead and develop manager- and senior manager-level brand and communications professionals.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
10 or more years of experience in brand strategy, marketing strategy, communications, or integrated marketing.
Demonstrated experience leading brand positioning and large-scale brand activation initiatives.
Experience developing audience, channel, and content strategies across paid, earned, owned, and shared media.
Experience using research, analytics, and performance data to inform strategy and measure outcomes.
Experience influencing senior stakeholders and leading cross-functional work.
People leadership experience, including coaching and developing managers or senior managers.

Nice To Haves

Master’s degree or M.B.A.
Experience in a large, matrixed enterprise organization.
Background spanning corporate communications and marketing.
Experience managing integrated agency partnerships and external vendors.
Experience with reputation management, thought leadership, executive visibility, or co-branding initiatives.

Responsibilities

Develop and evolve enterprise brand positioning, campaign strategy, value proposition, and market differentiation.
Translate priority business objectives into integrated brand and activation plans.
Define audience segmentation and channel strategies across paid, earned, owned, and shared media.
Guide activation across campaigns, thought leadership, sponsorships, executive platforms, events, social media, and digital experiences.
Establish brand governance, messaging architecture, and scalable frameworks for campaign execution.
Use research, analytics, and brand health measures to evaluate outcomes and recommend adjustments.
Lead agency relationships and coordinate work across communications, marketing, digital, content, social media, customer experience, and business teams.
Lead and develop manager- and senior manager-level brand and communications professionals.