Director, Integrated Campaign Strategy & Planning

AlphaSense

1d•$163,000 - $225,000

About The Position

AlphaSense is seeking a Director of Campaign Strategy to define and implement the campaign strategy and operating framework for its marketing organization. The role will translate company priorities, product roadmaps, customer insights, and market opportunities into a focused set of campaigns, each with a clear thesis, audience, content and offer strategy, and success criteria. It will set the strategic direction for channel mix and budget allocation while partnering with channel owners to develop campaign plans. The Director will guide adoption of the framework across Marketing through enablement, training, and change management, and will use influence rather than direct authority to ensure teams develop comprehensive plans and execute against them. The role will work across Product and Solution Marketing, Growth, Demand Generation and ABM, Communications, Brand, Content, International, Influencer, Customer Marketing and Education, Field Marketing and Events, and Marketing Operations. The position will establish campaign measurement models, dashboards, review cadences, and governance. It will report campaign performance to leadership, support in-campaign optimization, and use post-campaign learnings to improve future strategy and marketing effectiveness. Success will be measured by framework adoption, pipeline impact, plan quality, cross-functional alignment, execution speed and reliability, and spend efficiency where budget ownership applies.

Requirements

12 or more years of experience in high-growth enterprise B2B SaaS marketing.
Significant experience leading campaign strategy or integrated marketing at scale.
A track record of defining and implementing a campaign framework across a large marketing organization, with demonstrable results.
Proven ability to influence and hold accountable cross-functional teams that are not direct reports.
Experience partnering across Product Marketing, Demand Generation, ABM, Brand, Content, Sales, Customer Success, and other cross-functional teams.
Strong analytical skills and an evidence-based approach, including setting targets, measuring results honestly, and defining how success will be assessed.
Strategic judgment to connect business goals to campaign strategy and channel and budget decisions.
Executive presence and excellent communication skills.

Nice To Haves

Experience at a pre-IPO company through its IPO journey.
Fluency with the modern marketing stack and a point of view on using AI to increase team leverage.
Budget ownership experience.

Responsibilities

Define the campaign strategy and operating framework for prioritizing, scoping, briefing, planning, launching, and measuring campaigns.
Translate company priorities, product roadmaps, customer insights, and market opportunities into a focused set of campaigns with clear theses, audiences, success criteria, and content and offer strategies.
Set the strategy that informs channel mix and budget allocation, partnering with channel owners as they develop final plans.
Create playbooks, briefs, and planning standards that make the campaign framework repeatable across products, segments, and teams.
Lead adoption of the framework across Marketing through enablement, training, and change management.
Hold program owners accountable for comprehensive, strategy-aligned plans and execution, using indirect authority.
Establish review cadences, communication structures, and governance that keep teams aligned without creating a bottleneck.
Promote shared ownership, honest measurement, and continuous improvement.
Agree on campaign accountability and success measures before launch, then communicate results honestly afterward.
Partner with Marketing Operations to develop measurement models and dashboards connecting campaigns to pipeline, revenue, and other core KPIs.
Report campaign performance to leadership and provide channel owners an opportunity to share insights.
Use real-time campaign learnings to optimize across channels and post-campaign learnings to inform future strategy and improve results.