Specialist, Campaign Planning

The Vitamin Shoppe•Secaucus, NJ

About The Position

The Campaign Planning Specialist manages the planning and coordination of integrated marketing campaigns across The Vitamin Shoppe's omnichannel business. Embedded within a dedicated merchandising department and reporting to the Director, Integrated Marketing, the specialist is the primary marketing planning partner for assigned business categories. The role develops deep knowledge of its assigned area and translates business priorities, promotional plans, and product initiatives into coordinated marketing plans that support business objectives, customer engagement, and profitable growth. Working with Brand Marketing, Creative, Merchandising, E-Commerce, Digital Marketing, CRM, Personalization, and Store Operations, the specialist manages campaign timelines, coordinates cross-functional execution, maintains the integrated marketing calendar, and helps ensure initiatives launch accurately and on schedule. The role is a central coordination point across teams, supporting alignment, accountability, and execution throughout the campaign lifecycle. The ideal candidate is organized, detail-oriented, collaborative, and comfortable managing multiple priorities in a fast-paced retail environment.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or an equivalent combination of education and relevant experience.
1–3 years of experience in marketing coordination, campaign planning, project management, or a related marketing function.
Experience managing multiple campaigns or projects at once with cross-functional teams.
Working knowledge of integrated marketing channels, including promotional, digital, CRM, and loyalty.
Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Teams.
Strong planning and organization skills, including managing timelines, priorities, and deliverables accurately and with attention to detail.
Ability to build productive relationships and drive alignment across teams without direct authority.
Clear, proactive communication skills.
Accountability and follow-through, including consistently delivering on commitments.
Problem-solving skills, including anticipating challenges, finding practical solutions, and escalating appropriately.
Adaptability when responding to shifting priorities and business needs.
Interest in continuous improvement of processes and execution.

Nice To Haves

Experience in retail, health and wellness, consumer products, or e-commerce.
Experience supporting campaigns across both a physical store fleet and digital channels.
Experience with project management or workflow tools such as Asana, Monday.com, Workfront, or similar platforms.
Familiarity with campaign reporting and performance measurement.

Responsibilities

Manage planning and coordination for assigned integrated campaigns across retail stores, e-commerce, email, paid media, organic social, and other customer touchpoints.
Partner with Integrated Marketing leadership and Merchandising to turn campaign strategies, promotional priorities, and business objectives into actionable plans and timelines.
Plan and coordinate seasonal campaigns, promotional events, product launches, and brand initiatives.
Maintain integrated marketing calendars and ensure campaign activities, promotional events, milestones, and channel activations are accurate and current.
Track campaign milestones, deliverables, and deadlines; communicate timeline adjustments and priority shifts to affected stakeholders.
Identify overlapping initiatives, scheduling conflicts, and dependencies; recommend solutions or escalate issues to the Director, Integrated Marketing as appropriate.
Coordinate assigned campaigns across Marketing, Merchandising, Creative, E-Commerce, CRM, Digital Marketing, and Store Operations.
Lead campaign planning meetings, including agendas, key decisions, and follow-up actions, to drive accountability and progress.
Follow up with partners to confirm progress, resolve open items, and flag potential delays.
Monitor campaign readiness by tracking completion of creative assets, promotional details, and channel deliverables.
Ensure offers, dates, products, pricing, and legal requirements are accurate and consistent across channels.
Conduct pre-launch quality checks on campaign assets and communications.
Partner with Marketing and Analytics teams to gather campaign results and prepare post-campaign recaps summarizing outcomes, KPIs, and lessons learned.
Maintain and improve campaign checklists, trackers, templates, and SOPs to strengthen consistency and efficiency.
Recommend improvements to campaign planning processes and cross-functional workflows based on results and stakeholder feedback.