Digital Campaign Specialist

Genius Monkey•Gilbert, AZ

1d•$60,000 - $80,000

About The Position

Genius Monkey is seeking a Digital Campaign Specialist to join its Campaign Management team. The role plans, launches, measures, and optimizes programmatic advertising campaigns across multiple networks, DSPs, channels, and ad formats, using AI-powered tools and the company’s Omni-Monkey platform. Campaign formats include display, video, CTV/OTT, native, DOOH, and social advertising. The specialist works with account management and client development teams to establish goals, optimize client outcomes, and ensure campaigns deliver against KPIs such as ROAS, CPA, and conversion rate. The role also involves adapting campaign targeting to privacy-first practices, using first-party data, contextual targeting, and consent-based signals. Genius Monkey describes itself as a pioneer in programmatic marketing technology, providing targeted advertising and tracking, attribution, and optimization services through its proprietary Omni-Monkey platform. The company is headquartered in Arizona and emphasizes continued innovation and human oversight.

Requirements

Passion for marketing strategy and learning new platforms.
Hands-on experience with display, video, CTV, DOOH, and social advertising.
Strong analytical skills and the ability to make data-backed decisions.
BA or BS plus 1–2 years of comparable experience, or 3 or more years of comparable experience.
Google Ads or DV360 certification required.
Working knowledge of AI-driven bidding strategies such as Performance Max and Advantage+, including when to override them.
Ability to make sound marketing decisions using a combination of intuition and data-driven results.

Nice To Haves

Certifications in additional advertising networks and DSPs.

Responsibilities

Build and manage campaign strategies across multiple verticals, channels, and ad formats, including display, video, CTV/OTT, native, DOOH, and social.
Learn and apply targeting best practices and audience limitations across ad networks and DSPs, including Google Ads, DV360, Y!DSP, TTD, Microsoft Ads, and Amazon DSP.
Optimize campaigns toward client KPIs such as ROAS, CPA, and conversion rate using platform automation and hands-on adjustments.
Partner with account management and client development teams to set clear goals and make the most of client advertising budgets.
Plan, run, and track campaigns across established and emerging channels, including connected TV and retail media networks.
Monitor campaign delivery, pacing, and brand safety to ensure campaigns run as expected and meet targeting objectives.
Use AI tools to support audience research, creative testing, reporting, and insights.
Adapt targeting for a privacy-first environment using first-party data, contextual targeting, and consent-based signals.