Digital Campaign Manager
About The Position
The Digital Campaign Manager is a remote, collaborative role serving as the technical hub connecting sales with the centralized buying team. The role supports sales with campaign structure, helps buying teams launch campaigns, and liaises between client services and local markets. The manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns, with the goal of accelerating sales and reducing campaign cancellations. The position works with digital advertising tactics and campaign delivery across platforms including desktop, mobile, apps, connected TV, email, paid search, and social media. The role does not involve building advertisements, but does include advising on messaging best practices and coordinating campaign requirements such as creative, pixels, and KPIs. The position reports to the Regional Director of Campaign Management.
Requirements
- At least 1 year of experience in digital advertising.
- Strong time-management skills, including prioritizing urgent and important tasks, following up, maintaining attention to detail, and meeting deadlines.
- Exceptional communication skills, including active listening, clear and effective information delivery, professional telephone skills, business writing, and strong grammar.
- Experience taking the lead in interdepartmental projects.
- Experience with digital advertising messaging best practices; the role does not build ads.
- Strong interpersonal skills, ability to collaborate, and ability to maintain composure in difficult situations and with challenging personalities.
- Must be eligible to work in the United States.
Nice To Haves
- BA/BS degree.
Responsibilities
- Coach and develop sales professionals on product capabilities.
- Oversee technical approval of proposals prepared by sales strategists.
- Provide sales with insights and suggestions for ongoing campaigns based on feedback from buyers.
- Coach sales on crafting quality messaging for social, SEM, programmatic, and other tactics.
- Assign targeting segments based on experience and the overall campaign tactic mix.
- Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
- Compile all elements of insertion orders and schedule campaigns for trafficking.
- Serve as the primary point of contact for supported local markets and centralized buying, client services, and analytics teams.
- Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
- Continually refine and improve continuity between workgroups.
- Participate in regular virtual team meetings with the camera on to foster collaboration, engagement, and communication across departments.
Benefits
- Three weeks of PTO and nine paid holidays.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k) retirement plan.
- Casual, high-energy work environment.
- Opportunity for upward mobility.
- Company-provided laptop.
- Competitive salary.
- Comprehensive training program.
- Positive and supportive culture that encourages personal and professional development.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
