Digital Campaign Manager

Townsquare Ignite • Missoula, MT

10d • Onsite

About The Position

The Digital Campaign Manager is the technical hub connecting sales with the centralized buying team. The role supports sales with campaign structure, assists the buying team with campaign launches, and serves as the liaison between client services and local markets. Reporting to the Regional Director of Campaign Management, the Digital Campaign Manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns. The position works five days a week in the Missoula office and supports the Missoula team.

Townsquare Ignite combines its owned and operated digital properties with proprietary programmatic advertising technology and an in-house demand and data management platform. Its campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media, using display, video, and native executions. The company also offers first-party audience data, access to more than 250 billion impressions per day, and in-house design and creative support.

The role's success is measured by accelerated sales and reduced campaign cancellations. The work involves collaboration with sales professionals and centralized buying, client services, and analytics teams, as well as participation in regular virtual team meetings with the camera on.

Requirements

• At least 1 year of experience in digital advertising.
• A four-year college degree or comparable work experience.
• Strong time management, prioritization, follow-up, attention to detail, and ability to meet deadlines.
• Exceptional communication skills and experience leading interdepartmental projects.
• Experience with digital advertising messaging best practices; the role does not build ads.
• Active listening, clear communication, professional telephone skills, effective business writing, and strong grammar.
• Interpersonal skills, ability to collaborate, and composure in difficult situations.

Responsibilities

• Coach and develop sales professionals on product capabilities.
• Oversee technical approval of proposals prepared by sales strategists.
• Provide sales with insight and suggestions for ongoing campaigns based on buyer feedback.
• Coach sales on crafting effective messaging for social, SEM, programmatic, and other tactics.
• Assign targeting segments based on experience and the overall tactic mix.
• Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
• Compile all insertion order elements and schedule campaigns for trafficking.
• Serve as the primary point of contact for supported local markets and centralized buying, client services, and analytics teams.
• Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
• Continually refine and improve continuity between workgroups.
• Participate in regular virtual team meetings with the camera on to support collaboration and communication.

Benefits

• Three weeks of PTO and nine paid holidays.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Casual, high-energy work environment.
• Opportunity for upward mobility.
• Company-provided laptop.
• Competitive salary.
• Comprehensive training program.
• Positive and supportive culture focused on personal and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level