Digital Campaign Manager

Townsquare Ignite • Dallas, TX

4d • Remote

About The Position

The Digital Campaign Manager at Townsquare Ignite is a remote, collaborative role serving as the technical hub connecting sales with the centralized buying team. The position supports sales with campaign structure, assists the buying team with campaign launches, and liaises between client services and local markets. The manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns, with success measured by accelerating sales and reducing campaign cancellations. The role reports to the Regional Director of Campaign Management.

Townsquare Ignite combines its owned and operated digital properties with proprietary programmatic advertising and demand and data management platforms. Its capabilities include first-party audience data, an integrated advertising platform, access to multiple demand-side platforms and advertising exchanges, broad impression reach, targeted solutions, customer service, multi-platform campaign delivery, and in-house creative support.

The position participates in regular virtual team meetings with cameras on to support collaboration and communication. Townsquare describes a dynamic, competitive, and supportive work environment, comprehensive training, and opportunities for professional growth and internal promotion.

Requirements

• At least 1 year of experience in digital advertising.
• Strong time-management skills, including prioritizing urgent and important tasks, following up, avoiding procrastination, paying close attention to detail, and meeting deadlines.
• Excellent communication skills, including active listening, clear and effective communication, professional telephone skills, effective business writing, and strong grammar.
• Experience taking the lead in interdepartmental projects.
• Experience with digital advertising messaging best practices; the role does not build the ads.
• Strong interpersonal and collaboration skills, including maintaining composure in difficult situations and with challenging personalities.

Nice To Haves

• BA/BS degree.

Responsibilities

• Coach and develop sales professionals on product capabilities.
• Oversee technical approval of proposals created by sales strategists.
• Provide sales with insights and suggestions for ongoing campaigns based on buyer feedback.
• Coach sales on crafting effective messaging for social, search engine marketing, programmatic, and other tactics.
• Assign targeting segments based on experience and the overall mix of campaign tactics.
• Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
• Compile all elements of insertion orders and schedule campaigns for trafficking.
• Serve as the primary point of contact for supported local markets and centralized buying, client services, and analytics teams.
• Support local markets with client optimizations, revisions, upsells, and renewals received from post-sale teams.
• Continually refine and improve continuity between workgroups.
• Participate in regular virtual team meetings with the camera on to foster collaboration, engagement, and communication across departments.

Benefits

• 3 weeks of paid time off and 9 paid holidays.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Casual, high-energy work environment.
• Opportunity for upward mobility and internal promotion.
• Company-provided laptop.
• Comprehensive training program.
• Supportive culture that encourages personal and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed