Content and Digital Campaign Manager

Hexagon Mining • Tucson, AZ

9d

About The Position

Hexagon’s Mining division is seeking a Content and Digital Campaign Manager to develop compelling content and lead digital campaigns that engage audiences, generate demand, and support global business priorities. This hands-on role divides responsibility equally between content strategy and creation (50%) and digital campaign management (50%). The manager will turn complex ideas, customer challenges, and technology into clear, engaging narratives while planning, executing, and optimising targeted digital campaigns. The role covers visual storytelling across video, digital, and social formats, as well as audience targeting, channel planning, campaign delivery, lead nurturing, testing, and performance optimisation. Both areas of work should connect audience needs, the customer journey, and business objectives to drive engagement and conversion.

The manager will work with global customers and partners and collaborate with the brand and communications team, regional marketing, and product marketing. The role offers considerable autonomy to identify content opportunities, develop ideas, and manage content projects and campaigns from brief and production through launch, measurement, and ongoing optimisation. International travel, including travel to customer and mine sites, may be required.

Hexagon is a global measurement technology company serving industries including manufacturing, construction, mining, and autonomous systems. Its Mining division connects the physical and digital worlds of mines, supporting customer decisions across the mining lifecycle and technologies for safer operations, improved productivity, and better use of resources.

Requirements

• At least 8 years of professional marketing experience, with hands-on capability in both content strategy and creation and digital campaign management; preferably in B2B, technology, industrial, engineering, or a similarly complex environment.
• Bachelor’s degree in marketing, communications, journalism, or a related discipline, or equivalent professional experience.
• Portfolio demonstrating high-quality content, including video production and editing, and digital campaigns, with clear examples of objectives, execution, optimisation, and measurable results.
• Strong storytelling and copywriting skills, including the ability to find the human and business story in complex or technical subject matter.
• Experience working in mining, technology, industrial, engineering, or another complex B2B environment.
• Demonstrated experience developing content and independently planning, executing, and optimising integrated digital campaigns across email, web, paid digital, and social channels.
• Practical video production experience, including storyboarding, scripting, filming, and editing.
• Proficiency with Adobe Premiere Pro or comparable professional editing software, and ability to adapt to Premiere Pro.
• Practical experience with marketing automation, email campaign platforms, website or landing-page tools, and CRM systems for segmentation, lead capture, nurture programmes, and lead handover.
• Ability to interpret campaign analytics, track engagement and conversion, conduct A/B testing, and translate findings into improvements to messaging, targeting, creative, and landing pages.
• Strong project management skills, including balancing content production and campaign delivery, coordinating stakeholders and specialist partners, and managing schedules, spend, and reporting.
• Ability to travel internationally, including to customer and mine sites, as required.

Nice To Haves

• Experience creating content in collaboration with customers and turning customer experiences into compelling stories.
• Experience managing agencies, freelancers, or production vendors across different markets.
• Experience with Adobe Creative Cloud beyond Premiere Pro, including tools such as After Effects, Photoshop, or Audition.
• Photography and on-location video production experience.
• Experience using marketing and customer data to understand customer behaviour, identify audience or content insights, and inform content strategy and decision-making.
• Experience analysing content performance and translating data into practical recommendations for future content and campaigns.
• Spanish or Portuguese language skills alongside professional-level English.
• Formal education in marketing, communications, journalism, or a related discipline.

Responsibilities

• Support the development and execution of content strategies aligned with marketing, communications, product, campaign, and business priorities.
• Identify strong stories and translate complex technical and business subjects into clear, audience-focused content.
• Develop content across video, customer stories, articles, campaign content, product marketing materials, social media, and digital platforms.
• Lead video projects from concept to delivery, including research, story development, scripting, storyboarding, filming, editing, distribution, and measurement.
• Work with customers, subject-matter experts, product managers, sales teams, executives, and marketing colleagues to uncover insights and develop credible, relevant stories.
• Apply copywriting and editorial judgement to ensure content is concise, engaging, accurate, and suited to its audience.
• Ensure content aligns with Hexagon’s brand identity, messaging, product positioning, and tone of voice.
• Identify opportunities to repurpose, adapt, and optimise existing content across channels and audiences, prioritising quality and relevance over volume.
• Use content and campaign performance data to understand audience engagement, assess effectiveness, and recommend improvements.
• Manage multiple content projects from brief through stakeholder review, production, publication, and measurement.
• Manage external agencies, freelancers, and production partners when specialist skills or additional capacity are needed.
• Contribute ideas and recommendations to evolve Hexagon Mining’s content and video strategy.
• Plan, execute, and optimise integrated digital campaigns aligned with business priorities, working with regional marketing on target audiences, objectives, channel plans, timelines, and success measures.
• Manage campaign delivery across email, web, paid digital, and social channels, coordinating internal specialists and external partners to ensure timely execution and a consistent customer experience.
• Develop campaign messaging, content, landing pages, and calls to action that connect audience needs with clear next steps across the customer journey.
• Manage the CRM and Marketing Automation platform to support audience segmentation, lead capture, nurture programmes, and timely lead handover and follow-up.
• Monitor campaign performance against agreed engagement, conversion, and demand-generation measures; test messaging, creative, and landing pages; and translate results into practical improvements.
• Track spend and results, and recommend adjustments to improve campaign efficiency and effectiveness.
• Deliver content and campaigns against agreed priorities, brand standards, objectives, schedules, and budgets, using performance measures to guide ongoing optimisation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior