Digital Campaign Specialist

First Connect Insurance

1d•$75,000 - $85,000

About The Position

The Digital Campaign Specialist owns end-to-end campaign execution for First Connect's Agency Marketing Operations team. The role builds campaign assets—including drip automation workflows, forms, landing pages, and email programs—for acquisition, remarketing, incentive, and product marketing campaigns. Working with Product Marketing, Growth Marketing, and Graphic Designers, the specialist takes campaigns from brief through build, launch, and reporting.

Requirements

Bachelor's degree in marketing, business, or a related field.
At least 3 years of experience building and managing campaign assets such as forms, landing pages, and emails.
Hands-on HubSpot experience, including Marketing Hub, Workflows, and email campaigns at minimum.
Proficiency in HTML/CSS for email and landing page builds.
Experience building landing pages in HubSpot Content Hub or a similar CMS.
Experience running A/B testing programs with documented results.
Comfort reading campaign analytics and adjusting strategy based on performance.
Strong project-management skills and ability to run multiple campaigns simultaneously while meeting deadlines.
Excellent written communication skills for briefing creative and reporting on results.

Nice To Haves

Experience marketing to insurance agents, financial services professionals, or another regulated industry.
Experience building landing pages in HubSpot Content Hub or a similar CMS.
Background in B2B, SaaS, or marketplace/platform businesses.
Experience in high-volume lead acquisition environments.
Exposure to incentive or loyalty program marketing.
HubSpot Marketing Hub certification.

Responsibilities

Own end-to-end campaign builds, including drip automation, forms, landing pages, and email assets across campaign types.
Build and manage remarketing campaigns to re-engage unconverted leads.
Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.
Build emails in HubSpot's email builder, code templates, optimize subject lines and preview text, and ensure they render correctly across devices and clients.
Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS.
Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
Monitor campaign performance daily or weekly and prepare regular reporting.
Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.