Digital Campaign Manager - Media Partners
About The Position
The Digital Campaign Manager – Media Partners serves as the technical and strategic liaison between external Media Partners and Townsquare Ignite’s centralized buying, client services, and creative teams. The role supports established Media Partner relationships through strategic guidance, campaign setup and execution, and ongoing performance management and optimization. The manager works with Media Partners, Ignite sales leadership, and internal teams to ensure campaigns are strategically developed, accurately launched, and effectively managed. The position is responsible for the strategy, implementation, optimization, and reporting of digital advertising campaigns, with a focus on campaign performance, revenue growth, and long-term Media Partner relationships. It is remote and requires close collaboration with internal and external teams. Bilingual fluency in English and Spanish is required to support Spanish-speaking Media Partners and clients across owned markets.
Requirements
- Fluent spoken and written English and Spanish; bilingual proficiency is required.
- At least 1 year of experience in digital advertising, campaign management, or a related field.
- Strong understanding of digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
- Experience with digital advertising messaging and creative best practices.
- Exceptional communication skills, including explaining technical concepts, campaign performance, and strategic recommendations to external partners and internal teams.
- Strong interpersonal and relationship-management skills, including experience collaborating across departments and managing external stakeholder relationships.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns, competing deadlines, and partner requests.
- Strong problem-solving skills, including analyzing campaign performance, identifying opportunities, and recommending solutions.
- Ability to work independently in a remote environment while maintaining collaboration and responsiveness.
- Four-year college degree or comparable work experience.
Responsibilities
- Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
- Provide strategic guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
- Review and approve campaign proposals to ensure alignment with client objectives and product capabilities.
- Provide product education, best practices, and recommendations to support Media Partner campaign growth.
- Guide Media Partners on messaging, creative best practices, and targeting strategies across programmatic, social, and SEM tactics.
- Develop targeting recommendations based on campaign objectives, audience insights, and the overall tactic mix.
- Coordinate collection of campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
- Oversee insertion order accuracy and completeness, coordinating with centralized buying teams to ensure campaigns are accurately trafficked and launched.
- Maintain communication and alignment between Media Partners and internal teams throughout campaign launches.
- Serve as the primary liaison between Media Partners and centralized buying, client services, and analytics teams.
- Monitor campaign performance, pacing, and delivery; collaborate with internal teams on optimizations and issue resolution.
- Provide Media Partners with performance insights, reporting, and strategic recommendations.
- Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
- Strengthen Media Partner relationships through proactive communication, timely support, and ongoing collaboration.
Benefits
- 3 weeks of PTO and 9 paid holidays
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company-provided laptop
- Competitive salary
- Comprehensive training program
- Positive and supportive culture that encourages personal and professional development
- Opportunity for internal promotion
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
