Manager, Digital Media

Mattress Firm•MN - Virtual, MN

3d•Remote

About The Position

The Manager, Digital Media is responsible for the strategic direction and execution of Mattress Firm's paid social media programs. The role partners with agencies to maintain best-in-class accounts and works with the digital media team to meet strategic marketing objectives and advance the paid social program. The manager oversees agency partners, prioritizes their work, stewards the budget, and ensures campaigns consistently exceed performance benchmarks across multiple social platforms. The role leads paid social strategy, planning, buying, campaign development, execution, and optimization. It combines hands-on platform work—including quality assurance, reporting, analysis, and optimization—with agency leadership, cross-functional collaboration, data analysis, and communication with company leadership. The position is remote.

Requirements

Bachelor's degree in Marketing or a related field.
At least 3 years of experience working specifically in the social media channel.
Expertise in social media platforms and technologies, including Meta, Pinterest, Snapchat, TikTok, and other leading advertising, measurement, and media-buying platforms.
Ability to analyze large data sets and draw conclusions.
Ability to develop narratives from data and clearly communicate them to management.
Ability to lead team members toward company goals and initiatives.
Time-management skills, including initiating, structuring, and completing project and task work.
Ability to work in social platform user interfaces.
Ability to manage and advance multiple projects concurrently.
Self-motivation and initiative to complete work without direction.
High competency with platform user interfaces, including Meta, Pinterest, and Snapchat.
High competency with Microsoft Office products.
Medium competency with Datorama.
Medium competency with Google Analytics.

Responsibilities

Develop the paid social media program by setting a strategic vision and advancing technical capabilities in targeting, creative, and performance.
Approve planning and buying across platforms using full-funnel strategic planning.
Lead the development, execution, and optimization of paid social campaigns to achieve KPIs.
Oversee agency partners' day-to-day activities, prioritize their work, provide direction, and participate in strategy development.
Interface with key vendors, including Meta, Pinterest, and Snap.
Analyze large data sets to identify trends and recommend tactical investment strategies based on business value drivers and return on investment.
Drive new technologies toward implementation and use.
Develop knowledge of paid social platforms, establish benchmarks, and encourage internal and external partners to test and learn quickly.
Independently work on projects identified by leadership and the immediate manager, while identifying new social media strategies and tests and demonstrating continuous improvement.
Perform hands-on quality assurance, reporting, analysis, and optimization in various platforms.
Regularly report new channel activities and strategies to the immediate manager and leadership.
Complete required training modules and certifications by their due dates.
Follow safety policies and procedures.
Communicate professionally with internal and external contacts.
Follow company policies and standards for appearance, functionality, and brand representation.
Communicate concerns or issues to leadership.
Execute team member performance improvement plans, progressive discipline, and terminations when appropriate under company policy.
Carry out company initiatives and other activities requested by the supervisor.
Maintain job knowledge by participating in educational opportunities.
Contribute ideas to optimize or improve the team, department, and company.
Take ownership of new and different requests and seek opportunities to add value.