Manager, Digital Paid Media
About The Position
Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.
Requirements
- 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
- Performance marketing background focused on efficient acquisition, conversion, and growth.
- Track record of coaching and managing high-performing teams.
- Strong testing, analytics, forecasting, attribution, and performance measurement skills.
- Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
- Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
- Management of complex performance media budgets; $10M+ preferred.
- Skilled at building full-funnel strategies and scaling acquisition efficiently.
- Comfort managing competing priorities in a fast-paced environment.
- Advanced Excel skills.
- Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners.
Nice To Haves
- Familiarity with Impact or CJ affiliate platforms preferred.
- Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
- Agency or telecommunications background preferred.
- Challenger-brand and regional marketing background desirable.
Responsibilities
- Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
- Lead, coach, and develop a high-performing paid media team.
- Set priorities, allocate work, and ensure strong campaign execution.
- Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
- Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
- Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
- Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
- Define performance metrics and apply MMM and MTA insights to guide investment decisions.
- Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
- Turn performance data into clear optimization plans and executive reporting.
- Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
- Grow affiliate performance through partner, placement, and offer optimization.
- Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
- Manage agency and platform partners against clear deliverables and performance expectations.
- Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
- Other duties as assigned.
Benefits
- 401k retirement plan, with employer match
- Insurance options including: medical, dental, vision, life and STD insurance
- Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
- Floating Holiday: 40 hours per year
- Paid Holidays: 7 days per year
- Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
- Tuition reimbursement program
- Employee discount program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
