Digital Media Manager

Nexstar Media Group•El Paso, TX

About The Position

The Digital Media Manager (DMM) oversees the station’s daily digital advertising operations and works with clients and advertising agencies to maximize digital revenue. The role manages digital content, contributes editorial material, and oversees quality control for wiproud.com, the station’s community portal website. The DMM manages a dedicated digital sales employee and digital content producer, assists with hiring, training, and developing Account Executives, and collaborates with the General Manager (GM) and Local Sales Manager (LSM) on digital sales.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum three years of experience in sales, preferably in the digital field.
Valid driver’s license with an acceptable driving record.
Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
Knowledge of prevailing digital technologies, including Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, and content management.
Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
Ability to identify others’ developmental needs and coach, mentor, or otherwise help them improve their knowledge or skills.
Strong organizational skills, attention to detail, excellent follow-up, resourcefulness, and self-motivation.
Ability to multitask and prioritize with multiple pending deadlines.

Responsibilities

Develop and execute sales strategies to exceed digital and new-product revenue targets, including targets for Nexstar Digital products.
Drive new business development.
Collaborate with the Integrated Digital Specialist (IDS) to create multiplatform advertising solutions for local and national clients.
Collaborate with the IDS to develop and conduct consistent training for the sales team.
Educate and serve as an ambassador internally and externally on the benefits of digital marketing for clients.
Manage inventory and revenue forecasting.
Recruit and develop talented sales professionals.
Prepare budgets and approve budget expenditures.
Manage accounts receivable for digital advertising.
Call on accounts with Account Executives.
Oversee daily operations of the station’s digital advertising business.
Manage digital content, contribute editorial material, and oversee quality control for wiproud.com.
Manage a dedicated digital sales employee and a dedicated digital content producer.
Assist with hiring, training, and developing Account Executives.
Collaborate with the GM and LSM on digital sales.
Perform other duties as assigned.