Digital Media Manager
About The Position
The Digital Media Manager oversees the station’s daily digital advertising operations and works with clients and advertising agencies to maximize digital revenue. The role manages content, contributes editorial work, and oversees quality control for wiproud.com, the station’s community portal. The DMM manages a dedicated digital salesperson and digital content producer, assists with hiring, training, and developing Account Executives, and collaborates with the General Manager and Local Sales Manager on digital sales. The role develops and executes sales strategies, drives new business, supports digital advertising solutions and sales training, and manages forecasting, budgets, and accounts receivable for digital advertising.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least three years of experience in sales, preferably in the digital field.
- Valid driver’s license with an acceptable driving record.
- Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
- Knowledge of prevailing digital technologies, such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, and content management.
- Experience establishing long-range objectives and specifying strategies and actions to achieve them.
- Ability to identify others’ developmental needs and coach, mentor, or otherwise help them improve their knowledge or skills.
- Strong organizational skills, attention to detail, excellent follow-up, resourcefulness, and self-motivation.
- Ability to multitask and prioritize multiple pending deadlines.
Responsibilities
- Develop and execute sales strategies to exceed digital and new-product revenue targets, including for Nexstar Digital products.
- Drive new business development.
- Collaborate with the Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients.
- Collaborate with the IDS to develop and conduct consistent training for the sales team.
- Educate internal and external audiences about the benefits of digital marketing for clients.
- Manage inventory and revenue forecasting.
- Recruit and develop talented sales professionals.
- Prepare budgets and approve budget expenditures.
- Manage accounts receivable for digital advertising.
- Call on accounts with Account Executives.
- Oversee daily digital advertising operations and interact with clients and advertising agencies to maximize digital revenue.
- Manage content, contribute editorial work, and oversee quality control of wiproud.com.
- Manage a dedicated digital salesperson and digital content producer.
- Assist with hiring, training, and developing Account Executives, and collaborate with the GM and LSM on digital sales.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
