Digital Campaign Manager

Townsquare Ignite•Missoula, MT
•Onsite

About The Position

The Digital Campaign Manager is the technical hub connecting sales with the centralized buying team. The role collaborates with sales on campaign structure, supports the buying team with campaign launches, and serves as a liaison between client services and local markets. The position is responsible for designing, implementing, optimizing, and reporting on digital campaigns, with success measured by accelerated sales and fewer campaign cancellations. This role supports the Missoula team and requires working five days a week in the Missoula office. Townsquare Ignite combines owned and operated digital properties with proprietary programmatic advertising technology and first-party audience data. Its campaigns reach audiences across desktop, mobile, apps, connected TV, email, paid search, and social media, using display, video, and native formats. The company also offers a full-service design and creative team to support client campaigns.

Requirements

  • At least 1 year of experience in digital advertising.
  • A four-year college degree or comparable work experience.
  • Strong time management, prioritization, follow-up, attention to detail, and ability to meet deadlines.
  • Strong communication skills, including professional telephone skills, clear information delivery, effective business writing, and excellent grammar.
  • Experience taking the lead on interdepartmental projects.
  • Experience with digital advertising messaging best practices; the role does not build ads.
  • Strong interpersonal and collaborative skills, with composure when handling difficult situations and personalities.
  • Must be eligible to work in the United States.

Responsibilities

  • Coach and develop sales professionals on product capabilities.
  • Review proposals developed by sales strategists for technical approval.
  • Provide sales with insights and suggestions for ongoing campaigns based on buyer feedback.
  • Coach sales on effective messaging for social, search engine marketing, programmatic, and other tactics.
  • Assign targeting segments based on experience and the overall campaign tactic mix.
  • Delegate and track sales tasks needed to prepare new client campaigns for launch, including creative, pixels, and KPIs.
  • Compile all insertion-order elements and schedule campaigns for trafficking.
  • Serve as the primary point of contact between supported local markets and centralized buying, client services, and analytics teams.
  • Support local markets with client optimizations, revisions, upsells, and renewals coming from post-sale teams.
  • Continuously improve coordination and continuity between workgroups.
  • Participate in regular virtual team meetings with the camera on to support collaboration and communication.

Benefits

  • Three weeks of paid time off and nine paid holidays.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Casual, high-energy work environment.
  • Opportunity for upward mobility and internal promotion.
  • Company-provided laptop.
  • Competitive salary.
  • Comprehensive training program and a supportive culture encouraging personal and professional development.
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