Digital Advertising Campaign Manager – Automotive

USA TODAY Co.

7d•$55,000 - $60,000•Remote

About The Position

LocaliQ, part of the USA TODAY Network, is hiring a Digital Marketing Account Manager to support automotive dealerships with their digital advertising investments. The role manages a portfolio of dealer accounts and serves as a day-to-day partner to customers and the internal Sales team. It combines campaign analysis and optimization, digital marketing expertise, and customer relationship management to support customer goals, account health, retention, and growth. The Account Manager monitors campaign performance and budgets, interprets trends, identifies issues and optimization opportunities, and communicates actionable recommendations. The role coordinates with Sales, campaign operations, analytics, creative, product, support, and other internal teams to resolve customer challenges and deliver a strong customer experience. The position is fully remote and offers a stated base salary range of $55,000–$60,000, with a separately cited annual base salary of $60,000. The posting also describes professional development and continued learning opportunities.

Requirements

2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.
Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment.
Strong analytical and problem-solving skills, including the ability to investigate performance trends and turn data into actionable recommendations.
Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations clearly to customers.
Strong relationship-building skills and ability to work effectively with customers, Sales, and cross-functional partners.
Proactive, solution-oriented approach, including the ability to investigate issues, evaluate options, and recognize when additional expertise is needed.
Strong organizational and time-management skills, with the ability to manage multiple accounts, deadlines, and competing priorities.
Comfort working in an evolving environment where customer needs, advertising platforms, products, and priorities may change.
Strong working knowledge of Excel and ability to learn advertising, analytics, CRM, and reporting systems.
Bachelor's degree or an equivalent combination of education and relevant professional experience.

Nice To Haves

Experience supporting automotive dealerships or working in automotive advertising is strongly preferred.
Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred.

Responsibilities

Manage day-to-day relationships across a portfolio of automotive dealership accounts and understand each customer's goals, inventory priorities, market conditions, and business challenges.
Monitor digital advertising campaigns, including performance, budget pacing, traffic, conversions, leads, and other key performance indicators.
Identify performance trends and investigate changes to understand their causes.
Make campaign optimizations and recommend strategies aligned with dealer objectives and business priorities.
Translate campaign data into clear, actionable customer insights and recommendations.
Proactively communicate with customers, manage requests through resolution, and provide updates and follow-through.
Identify campaign, tracking, website, creative, targeting, or operations issues and coordinate with appropriate internal teams to resolve them.
Partner with Sales to support customer satisfaction, account health, retention, and growth opportunities.
Collaborate with campaign operations, creative, analytics, product, support, and other internal partners to deliver solutions.
Manage competing priorities, customer requests, deadlines, and campaign responsibilities while maintaining accurate documentation.
Build expertise in digital advertising channels and platforms, including Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools.
Stay informed about advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace.
Identify recurring challenges and share ideas to improve processes, collaboration, and the customer experience.

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k)
Paid time off
Floating holidays
Eight paid holidays
Professional development and ongoing learning opportunities
Opportunities to expand digital marketing, analytics, and automotive industry expertise
Career development opportunities within LocaliQ and the USA TODAY Network